The Baby hitmaker's mother took to YouTube.com to publicise the star's talent when he was an aspiring singer, prompting manager Scooter Braun to sign him up.
Bieber has since sold more than eight million records worldwide, and Tribeca Film Festival chiefs are recognising the pop star and Braun for "the historic discovery of Bieber on YouTube and his subsequent social media rise".
The pair is expected to attend the Disruptive Innovation Awards ceremony on 27 April to pick up the prizes for impacting "the worlds of business, technology, arts, entertainment and beyond".
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