Last week we were lucky enough to attend a preview of Mulberry's Autumn/Winter collection - and quickly found ourselves wishing away the summer months so that we could get our hands on fashion house's winter It bag, the Del Rey.
But we needn't have bothered, because it turns out that the sporty tote that bears the Video Games singer's name is available from the selected stores today.
Lana Del Rey carrying her namesake bag in Berlin last month. Photo: Wenn
Mulberry has released a limited number of its hugely-anticipated Del Rey bag today, into three selected stores, ahead of the bags' global launch next month. You can get your hands on the Black and Deer Brown versions of the bag at Mulberry's flagship store on New Bond Street, as well as stores in Singapore City and New York.
Ms Del Rey's campaign for global domination is definitely gaining momentum - she's even added another magazine cover to her collection, this time with French Glamour (by our latest count she's also got Interview, Billboard, T Magazine and British Vogue under her belt).
Will you be queuing up to get your hands on Ms Del Rey's Del Rey? Let us know below...
See images from Mulberry's Spring/Summer campaign below: