Previously, it’s all been products – condiments, home gadgets, tourist gimmicks and vintage stock.
This week, The Apprentice candidates had to turn their skills to selling a more intangible service, specifically devising and pitching a new fitness programme that could be pitched nationwide.
This proved a fascinating insight into a growing market, and the teams ploughed straight in - good to see them a lot more relaxed and ready to roll up sleeves than in previous weeks, and don shorts in one unforgettable case.
MORE: Lord Sugar Fires Fifth Candidate... And It's Duane!
For Stephen, a health club manager, it was a no-brainer to lead his team Phoenix, and Ricky Martin, a recreational wrestler, felt equally at home wearing the Sterling manager’s hat.
Some choice moments in this week's episode...
APPRENTICE CANDIDATE PROFILE: Duane Bryan - "A Winner And A Fighter"
Some of this week's candidates in proper action...
Benjamin Lazarus: Time to Quit Whilst You're Still Ahead, M'Lord

The Huffington Post UK | By Caroline Frost Posted: 18/04/2012 22:13 Updated: 18/04/2012 22:40