When any company makes an advert, they want it to go viral. Of course they do - virality means more clicks, and more clicks mean more attention and so more customers. Simple, really.
But there are good kinds of viral and bad kinds of viral - and this advert definitely falls into the latter camp.
Why? Well, that's all down to the awkward acting and the all-pervading air of fakeness. Whether or not the restaurant serves great food and has a good atmosphere can only be judged by people who've actually eaten there... but on the advert alone? It almost defines 'toe-curling'.
If you want to visit The Place for yourself to make up your own mind, here's the West Village restaurant's website for you to check out, should you so wish.
Oh, and as an example of adverts going viral in the correct fashion, here's Old Spice Guy's greatest hits. Mmm... manly.
David Bromwich: The Embarrassments of Empire
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Huffington Post UK | By Alastair Plumb Posted: 23/04/2012 10:40 Updated: 23/04/2012 15:10