Katie Price. Two words synonymous with big boobs, a head of extensions and a face full of make-up.
Not anymore.
While the oversized chest still remains, the artist formally known as Jordan has undergone somewhat of a make under, ditching the look she is famed for.
Katie tweeted this picture of herself having had her extensions taken out and without a scrap of make up on her face, telling her followers, "this is the new me".
As she posted the snap, she wrote: "My turn all extensions out no make (up) miss Natural! I'd like to see more people like this!the new me x (sic)."
And the look seemed to go down well with her current beau Leandro Penna, as she later tweeted: "@leandro__penna loves me natural".
We'll see how long this whim lasts...
But Katie wasn't the only one trying out a new style either, as her son Harvey also got a new barnet.
The nine-year-old had some designs shaved into the sides of his head. Very JLS.
> IN PICS: STARS WITHOUT SLAP