If dubsteppers - our term - Delta Heavy were looking to get some attention online with their latest music video, then they've been really rather successful.
Taking all your favourite childhood toys, from Guess Who? to Connect 4, and making them move to the beat with the power of stop motion photography, it's a jaw-dropping trip down memory lane.
Sure, if you're not into this particular genre of dance music, you might want to turn the sound down a touch, but even if you do, there's no denying the video's viral charms.
Of course, this stop motion extravangza is only the latest in a long line of stop frame beauties to emerge online over the past couple of years, and here below is our pick of the bunch.