Liverpool's idea to sound out their new manager via Twitter backfired when the club's official account deleted the tweets.
Snubbed by Swansea City boss Brendan Rodgers on Friday, extreme measures were called for in the club's quest to replace Kenny Dalglish.
Not the first PR gaffe on L4 over the last year, someone at Anfield decided to invite suggestions on the social networking site about who should succeed the Scot, with a view to the replies appearing on the club's website.
The following questions appeared on Friday morning. What could possibly go wrong with the knowledgeable Twitteratti?
"Who do you want to replace Kenny Dalglish as #LFC manager? Reply with your suggestions and reasons."
"It could be someone we've been linked with or a new name. #LFC"
Not long afterwards, however, someone wised up and the tweets were deleted. David Brent was nominated as a candidate by some users.
Later, Liverpool's official Twitter account claimed the context of their tweet had been "misunderstood – we were simply looking for fan views to include on a fun online feature".