A tip of the hat to crooner, septuagenarian and - dare we say it- sex bomb Sir Tom Jones.
His new album is called Spirit In The Room. So what clever marketing video has his record label come up with? Something tacky featuring Derek Acorah? Fortunately, no. Instead, they've produced a lovely little sketch in which Sir Tom sits down for a séance with countryman Rob Brydon.
Click on the video above to enjoy the two Welshmen in delightful action - and when you're done, relive some of The Voice judge's finest moments in our round-up below...