Build it, and they will come.
Channel 5 are hoping this means viewers, not just fame-hungry sociophobes, whose eccentricities will be allowed to flourish unchecked in the televisual cauldron that is Big Brother.
Network bosses have thrown cash into the house - well, they want their incumbents to relax properly, and allow all their personal dreams, fears and demons to come slowly but surely to the surface for audience delectation.
The series begins... again... on Tuesday 5th June, at 9pm on Channel 5. In the meantime, rate the bling-factor of their spiritual retreat/social experiment laboratory in our pics below...