Keith Lemon has added his unique voice to the campaign to promote the value of original film, TV and video content - and dissuade people from downloading pirate material illegally.
Keith Lemon and Kelly Brook
The colourful Yorkshireman wreaks havoc in the trailer, with an array of fellow cast-members including Kelly Brook, Verne Troyer, Holly Willoughby and Fearne Cotton, but his message is clear... these are 'Moments Worth Paying For' - to support the role copyright plays in helping to protect creative ideas, and the value of quality film content, with Lemon himself deciding, "I'll buy a ticket for that, I will!"
The trailer is also promoting his big screen feature, due to hit UK cinemas on 24 August, which involves an unlikely bed scene with Ms Brook - something else worth paying to see? WATCH BELOW: