A trio of talented teenagers have been snapped up by the Spice Girls old management team and are set to become the next big girl band, with their debut single being released this September.
Primrose Hill - who describe themselves as having a poppy r&b sound - is made up of 15-year-old pals Rhiannon Obinyah, Meisha Kelly, and Evangeline Craddock.
They have spent four years writing and performing together, and are poised to make their professional debut this summer, having been waiting for the right time to launch.
Despite taking their name from the desirable north London beauty spot, none of the girls actually lives in Primrose Hill, but all had fond memories of growing up in the surrounding area.
Rhiannon from Maida Vale, told the Ham & High newspaper that the girls could not think of a name for the band, and just decided on Primrose Hill because it is a 'really nice area'.
The trio have been friends for some time, with Rhiannon and Meisha meeting at auditions for Sky1's Are You Smarter Than A 10-year-old? programme, and later being introduced to Evi at a party.
"We became friends and found out she could sing too!" said Rhiannon, of recruiting their third member.
The band were first managed by Riannon's dad who was something of an old hand in the music biz having previously worked with All Saints, but earlier this year, the girls were snapped up by Chris Herbert's Safe Management, who founded the Spice Girls and managed the boy band, Five.
The youngsters, who are all studying for their GCSEs, will make their debut by playing the Army In The Park festival in Heathrow on July 28 and releasing their debut single Candy Rain in September.
Find out more about the band by visiting their Facebook page.
Exciting times for these girls - scary though that they were only babies when the Spice girls were at their peak!