Just when you thought Katie Price has done-slash-worn just about everything she could at one of her product launches, she goes and pulls a stunt like this.
We should have known to "never underestimate the Pricey".
This time, gone was a half naked Leandro Penna, and instead KP brought along a real-life horse with her to promote her new book In The Name Of Love.
A vision in orange and yellow to tie in with the book cover, Katie was dressed as an Arabian princess as she frolicked about on the back of the horse.
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Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Katie Price lauches In The Name Of Love
Earlier in the day, Katie teased the stunt on Twitter, writing about how nervous she was.
"Nearly ready for my press call which I'm really nervous about today as it is a stunt today and hope it goes well as its dangerous," she tweeted.
Despite now being on her eighth novel, Katie is now thinking of turning her hand to writing a business book.
Speaking on Radio 4 yesterday, she said: "I want to do a business book, because I think people are fascinated about how I've done it."
Lord Sugar, watch out.
> IN PICS: KATIE PRICE'S MOST OUTRAGEOUS LOOKS
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Katie Price 'Precious Love' Perfume Launch
LONDON, ENGLAND - NOVEMBER 17: Katie Price attends a photocall to launch her 'Precious Love' Perfume at The Worx on November 17, 2010 in London, England. (Photo by Ian Gavan/Getty Images)
Katie Price Launches KP Rocks
LONDON, ENGLAND - NOVEMBER 07: Katie Price attends a photocall to launch her new venture 'KP Rocks' at The Worx on November 7, 2012 in London, England. (Photo by Ben Pruchnie/Getty Images)
Katie: My Magazine Launch - London
Katie Price during a photocall to launch Katie: My Magazine at the Worx Studio in London.
Katie Price Clothing Range Signing - Photocall
THURROCK, ENGLAND - JANUARY 08: Katie Price attends a photocall to promote her 'KP Baby' and 'KP Equestrian' clothing ranges at Lakeside Shopping Centre on January 8, 2011 in Thurrock, England. (Photo by Ian Gavan/Getty Images)
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
The Many Looks Of Katie Price
Katie Price Launches Summer Lingerie Range For Store Twenty One
LONDON, ENGLAND - MAY 29: Katie Price and her finace Leonadro Penna launch her new summer lingerie range for Katie's Boutique available exclusively at Store Twenty One at The Worx on May 29, 2012 in London, England. (Photo by Tim Whitby/Getty Images)
Katie Price launches her new novel 'In the Name of Love' at the Worx Studios. London, England - 21.06.12 Mandatory Credit: Daniel Deme/WENN.com
Katie Price Photocall - Milton Keynes
Katie Price launches her new swimwear, nightwear and lingerie range at Store Twenty One in Milton Keynes.
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Posted: 21/06/2012 14:56 Updated: 21/06/2012 15:41