Scientists announcing the discovery of the Higgs boson particle at Cern have slightly marred the most significant scientific advance in 40 years by choosing a bad font for the presentation.
Comic Sans - the widely-derided text style infamous for its cheerful, rounded corners - was selected by researchers at Cern for a presentation of the findings.
On Twitter observers were furious - in a largely tongue-in-cheek way - that the font had been chosen for such a momentous announcement.
Within an hour of the news 'Comic Sans' was trending higher on Twitter than 'God Particle'.
Even the font's creator, Vincent Connare, was angry at the choice:
— Vincent Connare (@VincentConnare) July 4, 2012
But Professor Brian Cox, who works on one experiment at Cern, defended the choice.
— Alastair Houghton (@alastairh) July 4, 2012
The controversy is nothing new - in 2011 a similarly furious reaction was seen during another key announcement by Cern researchers.
After the outcry, HufffPost blogger and freelance journalist Robert Urquhart wrote: "The reaction to the use of Comic Sans in such a prestigious announcement was akin to many as a social faux-pas on a scale of open flies or a small amount of faecal matter on one's cheek and threatened to overpower the statement on the very centre of our existence."