Everton have finally revealed their new Nike kit for the 2012/13 season, as the club shirt's profile goes up with the price.
Nike's quality over the last decade has been dismal in contrast to their chic and lithe replicas which acted as something of a trailblazer in football sportswear in the 1990s.
However money is scarce at Everton, and this new deal will benefit chairman Bill Kenwright, even if it does burn supporters.
The new shirt will cost £50 - £10 more than the Le Coq Sportif home shirt from 2011/12.
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