While it's common to focus on a holiday resort's amenities, rather than its exact line of latitude when planning a trip, a new survey suggests travellers have completely lost their bearings.
More than 13m people are heading abroad in July and August and according to a new study, a third (34%) don't actually have a clue where their resort is on a map.
In the same survey, travel website www.latedeals.co.uk, found that 66% of Brits think that Cancun is in the US (not Mexico), 52% reported that Prague was in Sweden and a 48% don't know that the Alps are in Europe...
Almost half also think that the Three Valleys are in Austria and half couldn't name the countries that Marrakech, Frankfurt and Milan belong to (38% stated that Marrakech was in Dubai).
And when it comes to languages we're not much better. Over half (52%) couldn't name the first language of Amsterdam and 56% think that German is the native language in Brussels.
Similarly, 71% couldn't name all countries whose currency is now the Euro.
Latedeals.co.uk's online marketing manager Calum Macdonald says: "It's so easy to jet off to new and exciting places now that we often take it for granted where we're going and don't actually look at a map.
"Our new website features travel guides and Google maps on top holiday spots so hopefully our customers will actually know where they are going before booking a holiday in future!"