While it's common to focus on a holiday resort's amenities, rather than its exact line of latitude when planning a trip, a new survey suggests travellers have completely lost their bearings.
More than 13m people are heading abroad in July and August and according to a new study, a third (34%) don't actually have a clue where their resort is on a map.
In the same survey, travel website www.latedeals.co.uk, found that 66% of Brits think that Cancun is in the US (not Mexico), 52% reported that Prague was in Sweden and a 48% don't know that the Alps are in Europe...
Almost half also think that the Three Valleys are in Austria and half couldn't name the countries that Marrakech, Frankfurt and Milan belong to (38% stated that Marrakech was in Dubai).
And when it comes to languages we're not much better. Over half (52%) couldn't name the first language of Amsterdam and 56% think that German is the native language in Brussels.
Similarly, 71% couldn't name all countries whose currency is now the Euro.
Latedeals.co.uk's online marketing manager Calum Macdonald says: "It's so easy to jet off to new and exciting places now that we often take it for granted where we're going and don't actually look at a map.
"Our new website features travel guides and Google maps on top holiday spots so hopefully our customers will actually know where they are going before booking a holiday in future!"
Tiara Yaktsa, Côte d'Azur, France
Just a short drive from glamorous Cannes, <a href="http://www.i-escape.com/tiara-yaktsa/overview" target="_hplink">Tiara Yaktsa</a> is a get-away-from-it-all paradise perched above the shimmering sea and lush green hills of the Côte d'Azur. Chic Moroccan interiors blend seamlessly with the Mediterranean views, and the food in the restaurant is truly delicious. Spend lazy mornings snoozing on a double Balinese daybed in the garden before pootling off in the car to discover beautiful beaches and seaside towns such as St Raphaël and Théoule-sur-Mer. For the energetic, sailing, snorkelling and hiking are all available. Price: Doubles from £89 per night, based on two sharing (accommodation only).
Peninsula Gardens, Turkey
Set on the Mediterranean coast of southwest Turkey, <a href="http://www.i-escape.com/peninsula-gardens/overview" target="_hplink">Peninsula Gardens</a> is a romantic cliff-top retreat minutes from the pretty harbour town of Kas. This new hotel has all the ingredients for the ultimate escape - adults-only rooms (most with private plunge pools), a luxurious spa and panoramic sea views. Spend your days exploring remote bays on the hotel's gulet and exploring the boutiques and bougainvillea-lined streets of Kas, or hire a seafront cabana complete with an iPod dock and a direct line to a butler. Come evening, sip cocktails before dining under the stars. Price: Doubles from £150 per night, based on two sharing. Includes breakfast, a shuttle service to Kas, a complimentary 1-hour massage, and, for stays of 5 nights or more, a gulet tour.
Estalagem da Ponta do Sol, Madeira
<a href="http://www.i-escape.com/estalagem-da-ponta-do-sol/overview" target="_hplink">Ponta do Sol</a> is the sunniest spot on Madeira, so it's a good bet for a late summer holiday. Overlooking town, with to-die-for vistas from its infinity pool, is this minimalist hotel. It has 54 sleek rooms, a spa and a sunset-facing restaurant, but it's the night-time scene that really gives this enticing getaway a funky edge. Terraces once used by whale-spotters to alert neighbouring harbours to passing pods now host full moon parties and European DJs, and there's a bar with regular live music. Price: Doubles from £94 per night, based on two sharing. Includes breakfast, a hydromassage spa experience and, for stays of 5 nights or more, airport transfers. Special offer: 15% off rates for stays of 6 nights or more (valid until 31st October 2012).
The Olive Press, Crete
<a href="http://www.i-escape.com/the-olive-press/overview#overview" target="_hplink">The Olive Press</a> is set in the Apokoronas region of northern Crete, just 5km from the beaches at Almirida. This stylish 'supervilla', a restored 18th-century olive mill, sleeps 6-12 in 3 suites, with an idyllic garden and a pool shaded by pomegranate, citrus and carob trees. Inside, gleaming glass doors and polished cement wetrooms sit under vaulted ceilings and pale stone; outside is a courtyard with vibrant scatter cushions, giant table-top lanterns and bursts of blood-red geraniums. Explore nearby villages, gorges and forts or go diving on the coast, before settling in for the evening at one of the area's waterfront restaurants. Price: From £379 per night, based on 6-12 sharing (accommodation only). Special offer: 20% off rates from 15th September to 31st October 2012 (valid for stays of 7 nights or more).
Thirtyseven Gozo, Gozo (near Malta)
This <a href="http://www.i-escape.com/thirtyseven-gozo/overview" target="_hplink">boho-chic guesthouse</a> occupies a converted farm in Munxar, one of Gozo's quieter villages. Italian owners Patti and Guiseppe shipped beautiful vintage pieces and funky original artwork from Milan to furnish the 5 rooms, and there are shaded daybeds overlooking flower-laden courtyards. Gozo itself is only 14km in length and 7km at its widest point, so exploring its enchanting landscape of rural hills, rocky coves and sleepy villages couldn't be easier. Take a day trip to the barren island of Comino for a swim in the Blue Lagoon, or simply relax by Thirtyseven's inviting pool. Price: Doubles from £110 per night, based on two sharing and including breakfast.
Masseria Fumarola, Puglia, Italy
This rambling farm turned tranquil <a href="http://www.i-escape.com/masseria-fumarola/overview" target="_hplink">trulli hotel </a>is set in the Valle d'Itria in Puglia, the sun-splashed heel of the Italian boot. Surrounded by olive groves, orchards and vineyards, it's family run but with a 5-star feel. Rooms have spacious sitting areas, flat-screen TVs and fireplaces under domed ceilings; some come with Jacuzzis, too. Outside, terraces are encircled by chestnut and olive trees, and there's an organic garden where fruit and vegetables are grown for the restaurant. It's a stylish slice of rural Italian life, a place to savour simple delights: a poolside siesta, dappled sunlight on your skin, a glass of wine at sunset, and the chatter of birds from the 6 hectares of private woodland. Price: Doubles from £142 per night, based on two sharing and including breakfast.
Caretta, Kastellorizo, Greece
This simple and lovingly run <a href="http://www.i-escape.com/caretta/overview" target="_hplink">guesthouse</a> sits near the quayside on the tiny Greek outpost of Kastellorizo, just off the Turkish coast. The idyllic island is a true Mediterranean gem, with azure seas fringed by green pines, a horseshoe of pastel houses fronting a tiny harbour, and a waterfront buzzing with tavernas. Friendly owners Monika and Damien welcome guests with open arms and will happily share their insider tips. Swim, sunbathe and snorkel, or take a boat trip to the stalactite-studded blue grotto and wallow in luminescent cobalt waters Price: Doubles from £35 per night, based on 2 sharing (accommodation only).
The Ashbee Hotel, Sicily
Hidden beneath pine-clad peaks in pretty Taormina, <a href="http://www.i-escape.com/the-ashbee-hotel/overview" target="_hplink">The Ashbee </a>oozes luxury. It occupies a 1908 villa built by English architect John Ashbee and mixes the best of British and Sicilian tradition. Discreet waiters serve Prosecco from silver ice buckets, bay windows look out over citrus groves, and elegant antiques mingle with Italian marble and red glass chandeliers. Terraces dotted with lemon trees spill down towards the Ionian Sea, and on a clear day you can see across to the Italian mainland. Laze by the infinity pool and work your way through the impressive cocktail list, or head out to explore Taormina's Greek amphitheatre and the volcanic monster of Mt Etna. Price: Doubles from £213 per night, based on two sharing and including breakfast and a welcome cocktail. Special offer: book 4 nights in a suite and pay for three only (valid until 31st October 2012).
The Ashbee Hotel, Sicily
Hidden beneath pine-clad peaks in pretty Taormina, <a href="http://www.i-escape.com/the-ashbee-hotel/overview" target="_hplink">The Ashbee</a> oozes luxury. It occupies a 1908 villa built by English architect John Ashbee and mixes the best of British and Sicilian tradition. Discreet waiters serve Prosecco from silver ice buckets, bay windows look out over citrus groves, and elegant antiques mingle with Italian marble and red glass chandeliers. Terraces dotted with lemon trees spill down towards the Ionian Sea, and on a clear day you can see across to the Italian mainland. Laze by the infinity pool and work your way through the impressive cocktail list, or head out to explore Taormina's Greek amphitheatre and the volcanic monster of Mt Etna. Price: Doubles from £213 per night, based on 2 sharing and including breakfast and a welcome cocktail. Special offer: book 4 nights in a suite and pay for three only (valid until 31st October 2012).
Hotel Les Bergeries, Corsica
Set above Palombaggia, one of Corsica's most stunning beaches, <a href="http://www.i-escape.com/hotel-les-bergeries/overview" target="_hplink">Hotel Les Bergeries</a> is a seriously seductive island escape. There are 14 chic rooms, all with private terraces or balconies, plus lush manicured gardens and an infinity pool that looks the right way. The beach's 6km of golden sand and clear blue water can be reached via an idyllic stroll through shady pine trees, and snorkelling, diving, waterskiing and kayaking are all on offer. Return in the evening for drinks on the terrace and excellent food in the restaurant. Price: Doubles from £130 per night, based on two sharing. Includes a bottle of champagne, and, for October stays, a free room upgrade subject to availability.