David Haye's terrible 2012 has plummeted to a new depth with the news he now has a fitness DVD out called Box & Tone.
Such releases, when not a cheap effort to earn some extra cash, are also the mark of Z-listdom. It's a path Haye has been on course for since his shameful Bavarian brawl with Dereck Chisora in February.
The trailer even has the temerity to sport a 'Hayemaker Productions' logo as if the audience (what audience?) is set to be treated to a feature film. Hopefully this isn't a harbinger for Haye to move into acting.
Oh, and he had also sullied himself by going on I'm a Celebrity, Get Mezzzzzzzzzzzzzzzzz.