It's a trend that seems to grow year by year (illustrated wonderfully by the baby called Hashtag last month), 2012's crop of mad monikers uncovered by the American-based Baby Center's survey of 4,000 parents is a corker.
Highlights for the girls include:
Admire, Couture, Fedora, J'Adore, Oasis, Rogue, Sanity, Sesame, Starlit, Thinn and Yoga.
But they seem positively ordinary compared with the boys' list, which includes:
Ball, Burger, Casanova, Cello, Four, Google, Jedi, Mango, Mowgli, Popeye, Rysk, Thunder, Turbo, Vice and – my personal favourite – Hippo!
Glorious proof, if proof were needed, that 'normal' folk can be just as off-the-wall as celebrities.
Blue, Romeo, Harper Seven, Apple: you're soooooo last year!
For even more bizarre baby names check out our baby name finder.