When the first pics of Romeo Beckham modelling for Burberry surfaced last month we can't say we were that surprised to see the 10-year-old taking his first baby steps into the fashion world.
After all, his mum Victoria has her own fashion line, dad David is a bona fide fashion icon and well, lil' Romeo doesn't exactly have the sort of face that scares grannies, does he?
Now the full length moving picture version of the new Burberry ad campaign has been released and well, what a little show off Romeo is as he jumps about in a variety of (mini) Burberry creations.
David Gandy must be quaking in his designer loafers.
Click the video above to see him in action...