Carol Vorderman is famed for her stylish array of figure hugging dresses, so it came as little surprise that she has been made the face of a 50-something fashion range.
The 'Loose Woman' has become the poster girl of isme.com and as she posed for a photoshoot to celebrate the signing, she proved that age ain't nothing but a number.
Donning a figure-flattering peplum dress, Carol looked curvalicious as she also showed off her great set of pins.
She finished off her look with nude, block-heel shoes and her newly dark locks styled in waves.
Carol replaces fellow 'Loose Women' star Lynda Bellingham as the isme.com spokesperson.
She said in a press release: "I was so excited when isme.com approached me. I am often criticised for breaking the rules on dressing over 50, but I want to encourage women to dress for their shape and sense of style rather than their age.
"I want to help empower women to dress in a way that makes them feel happy and confident and inspire them to take a few more risks with their style."
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