Holly Willoughby is used to topping all sorts of 'sexiest...' polls and now she can add 'Sexiest Mum' to that list.
The 'This Morning' host fought off competition from the likes of Kate Beckinsale, Liz Hurley and Carol Vorderman to be crowned 'Britain's Hottest Mum' by lads mag Zoo.
"As she's shown on 'Celebrity Juice', Holly is always up for a laugh and has a naughty streak, which men love," said the magazine's editor Damien McSorley.
"Our Top 10 proves that women can be successful working mums and be celebrated for their sexiness by the men of Britain!"
The top 10 in full:
1. Holly Willoughby
2. Kate Beckinsale
3. Belinda Stewart-Wilson (aka Will's Mum)
4. Liz Hurley
5. Susanna Reid
6. Billie Piper
7. Carol Vorderman
8. Kirsty Gallacher
9. Rachel Weisz
10. Kym Marsh
Holly was recently named the World's Most Desirable Woman, but despite all the polls she's topped, she admitted defeat in the battle of the boobs with 'Celebrity Juice' co-star Kelly Brook.
"I'm happy to play second fiddle in the boobage area," she said on 'This Morning' last week.