Chip-off-the-old-block Romeo Beckham has shown once again that he has what it takes to one day become even more of a fashion icon than his famous parents David Beckham and Victoria Beckham.
Their 10-year-old second child brimmed with confidence as he was unveiled as the star of Burberry's Spring/Summer 2013 campaign.
It is one of the highlights of the fashion year and had Burberry's Chief Creative Officer Christopher Bailey cooing that he 'stole she show' during the photo shoot, despite it being his first professional job.
The schoolboy was undaunted on the shoot, and was described as 'amazing, incredible and a little joy' who kept everyone entertained as he was 'bouncing around'.
Looking old beyond his years, the youngster danced around wearing three pairs of sunglasses and pulled cheeky faces at the crew.
"This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family," said Bailey.
"We had such fun shooting the campaign and I think that comes through in the images, which really reflect the upbeat spirit of the collection."