Sir Alex Ferguson and Pippa Middleton were in attendance on day three of the Cheltenham Festival.
Racing fanatic Fergie opted looked like he had received the hairdryer as the biting wind took its toll on the Manchester United manager.
Miss Middleton meanwhile was accompanied by good friend (yes, one of those), 35-year-old former banker and hostage negotiator (blimey!), Tom Kingston.
In a nod to the freezing temperatures embracing the country Pippa chose to mount upon her head a Russian style fur hat whilst her famous derrière was hidden behind a one-off Katherine Hooker coat.
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