In a bid to counter Abercrombie & Fitch's elitism, one man has taken to the streets of Los Angeles to hand out the clothing company's goods to homeless people.
Writer Greg Karber pounded the pavements of 'Skid Row' in the city presenting donated Abercrombie clothes to surprised-looking homeless people. His video, which was posted on YouTube and has gone viral, shows Karber urging everyone to get involved, insisting that clothes are for everyone and not just for the so-called 'cool kids'.
A&F came under attack after it was revealed that the company refuses to make clothes for larger women - there are no XL or XXL sizes and its largest trousers for women are size 10 (US measurements). Its 'exclusionary' policy also extends to unwanted clothes: the company burns damaged and unsold clothes rather than donating them.
CEO Mike Jeffries faced widespread criticism after Robin Lewis, a retail industry analyst and co-author of The New Rules of Retail, told Business Insider last week that the A&F executive “doesn't want larger people shopping in his store, he wants thin and beautiful people."
He had also previously told The Salon: "Are we exclusionary? Absolutely. A lot of people don't belong [in our clothes], and they can't belong."
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