David Hasselhoff has come a long way since his lifeguard days in 'Baywatch'.
In his latest commercial, the former 'Britain's Got Talent' judge is 'Thirsty For Your Love'. He can be seen riding waves in a white suit, flashing his perma-tanned chest covered in bling and driving a convertible - all with a coffee in his hand.
Watch the hilarious advert, to push convenience store iced coffee, in the video above.
It's not his first time as a spokesman for the brand. Hasselhoff participated in an ad campaign for Cumberland Farms last summer too, which proved highly popular.
Watch more embarrassing celebrity adverts:
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