Who? Jessica Alba.
What? Making girls all over the world cry into their cappuccino - and hastily plan their 2013 diet regime and workout plan - showing off a perfect bikini body on holiday in Mexico.
The star donned a zesty orange strapless bikini as she soaked up the rays in Cabo San Lucas, where she rang in the New Year with her two children and hubby Cash Warren.
Annoyingly, the actress says she doesn't diet, but she is about to release a book called The Honest Life, about natural and "non-toxic living", so we can't imagine she stuffs down a whole box of Celebrations in one sitting... Not that we do that either, of course (anymore).
Where? Cabo San Lucas, Mexico.
Verdict? Not fair. Nuff said.
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