You know you're onto a winner when you're stealing the limelight from the likes of A-lister Eva Longoria and supermodel Doutzen Kroes.
While Eva did look fantastic in her Versace gown, Cheryl Cole did slightly trounce her in her sheer lacy maroon Zuhair Murad gown at the screening of Jimmy P: Psychotherapy of a Plains Indian at the 66th Cannes Film Festival.
The stunning long-sleeved gown featured a low-cut back, where Cheryl showed off her statement, loose dip-dye plait.
Cheryl is in Cannes as part of a L'Oreal ambassadors entourage that also included Jane Fonda, as well as Eva and Doutzen.
See all the stars and style in Cannes below: