We all knew this was going to happen, David Beckham's bum is on EVERYONE'S mind after his H&M undies advert aired on British telly for the first time this week.
The ad, directed by Guy Ritchie, sees Mr Victoria Beckham stripped down to his pants chasing a 4x4 through the infamously glam Beverly Hills. But, hang on, what's that you say? It's not really David's bottom? Surely not!
It all begins with Becks waving goodbye to his three sons in his dressing gown, only for it to be shut in the door of the car. Duuh, duuh, duuuuuuh! Quick off the mark the hunky footballer sprints off in pursuit, vaulting over hedges, running through a tennis court and diving into a swimming pool - wearing nothing but a pair of boxers.
However, at given intervals half of Dave's tats mysteriously disappear. Cue body double freeze frame...
Not to mention a topless DB lookalike was spotted milling around on set in this H&M behind the scenes shot.
This might not be SO embarrassing for Golden Balls if he hadn't claimed the stunts were all his own doing. "It was good fun playing an action hero for the day, getting to do all the stunts and ending up in unexpected situations," he said in a recent interview. #Awks.
At least Beckham botty fans can take comfort in the fact this rear end (see below) is the real deal... Or is it? We're not sure what to believe.
Not enough DB for you? Here's more...
If you haven't caught the ad on the box yet take a look now: