We breathed sigh of relief when Madonna tapped Georgia May Jagger to become the face of her Material Girl line. Taylor Momsen was terrifying, Kelly Osbourne just didn't quite fit - but with Georgia May Jagger, we were pretty sure that Madge was right on the money. And judging by this first look at the new campaign we were right. The photos were taken at Madonna's MDNA rehearsal at Nassau Coliseum and they have a behind-the-scenes feel (and a helpfully provide an unsubtle plug for Madonna's tour). The model is meant to be the "ultimate VIP," a role that we suspect came pretty naturally to the rock princess.