Wowsa. Helen Flanagan obviously has her own take on the style ethos 'less is more'.
The I'm A Celebrity star rocked up to the FHM 100 Sexiest Women In The World 2013 Party at the Sanderson Hotel in a flesh-revealing frock that left little to the imagination.
Cleavage on show? Check. Thigh-and-almost-bum-on-show? Check. Back on show? Check, check, check.
So while she could have won a gong for Woman Wearing Most Revealing Dress, Helen was actually named the sexiest woman in the UK, and came third in the overall poll, behind Mila Kunis in first place, and Rihanna in second.
Well, she certainly managed to steal the limelight at this bash.
See all the pics from the event right here: