Who better to star in Very's high summer ad campaign than the designer of the collection herself? Surrounded by colourful blooms, Holly Willoughby models tropical print bodycons from her garden-inspired range for the online brand.
So - what's new this season? The latest collection "is about sophisticated, wearable glamour", says Holly. "I want to show the clothes as they should be seen... on real women with real figures walking down the catwalk. This is when the clothes will look their best".
True to her word, Holly has launched a Facebook competition to recruit models for the Very collection launch next month and yep, she's got every body shape covered with her flattering designs.
"Every season I design the wardrobe I would love to have and because I am curvy I am always going to design to suit a curvy shape. Saying that, my collection is very good at creating curves as well as showing them off with lots of nipped in waists".
Holly's S/S 13 collection is available at Very.co.uk.
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