Imagine taking a stroll down the road and coming face to face with an enormous image of Kate Moss's face? (And we don't just mean on your regular ad billboard.) Well that's what you'll find should you take a trip down New Oxford Street this evening...
The work of French street artist Mr. Brainwash (real name Thierry Guetta, who we're reliably informed is Banksy's fiercest rival), the model mural can be found adorning the side of The Old Sorting Office building - a spot regularly used for staging shows during London Fashion Week.
According to our esteemed colleagues over at Huffington Post UK Culture, the Mossy tribute is to mark the artist's first solo European exhibition.
Well, it's certainly got our attention.
More pics below: