If these pics are anything to go by it looks like Katie Piper is set to be the new face of M&S. The TV presenter, who suffered a horrific acid attack in 2008, was joined by actress Helen Mirren for the store's stylish shoot at St Katherine's Dock in London.
It's thought Katie will feature in the campaign with both silver screen legend Helen and British female boxing champion Nicola Adams.
And this type of campaign doesn't come cheap. Shot by world-famous celebrity portrait photographer Annie Leibovitz, it reportedly set M&S back a cool £500,000. Flip!
Charity campaigner Katie has become an inspiration to young women since recovering from the vicious acid attack.
Since then she's managed to rebuild her life and launched the Katie Piper Foundations, starred in documentaries about her ordeal and has made it her mission to help others who've suffered the same.
More:Have You Seen?
Suggested For You
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more