Yes sir, apparently beards are SO hot right now. Just ask Father Christmas, er, we mean George Clooney.
It's the latest must-have fashion accessory for any man-about-the-Oscars, and it's not only Hollywood old-timers like the Cloonster who've been rocking the face fur.
Bradley Cooper, for instance, opted for a light dusting of beard - effortlessly chic. We're loving this laid-back approach to the trend. Brad's look oozes a, "I don't give a sh*t, I'm not even gonna shave my neck," confidence.
Ben Affleck also opted for full-on face hair, although he totally outdid Cooper in the beard thickness stakes - well played, Ben. This look screams bus shelter hobo sassiness.
Another dude who nailed the streetwalker vibe was Paul Rudd AKA Josh from Clueless (AKA Mike from Friends).
Tom Ford also stunned at the Vanity Fair Oscars party with his casual take on the look, opting for a splash of stubble which complimented his flawless complexion and wisdom-filled eyes with utter grace.
However, some celebs shunned the chin warmer and went bare-faced. Daniel Day-Lewis was completely clean-shaven and, quite frankly, his head looked a little underdressed.
Another brazen trend-ignorer came in the form of Richard Gere...
... When did he get so
So what's the verdict? Who hit the nail on the hairy head?