Lochte covered the June edition of US Vogue, with fellow Team USA members Hope Solo and Serena Williams. You'd think that a photo of the swimmer in just a pair of shorts - aka topless - would ensure the magazine was a fast-selling hit, but apparently, that wasn't the case across the pond.
The Cut has reported that this was the worst-selling cover of the year so far, in contrast to the Adele best-seller in March.
So Lochte is lovely to look at, but clearly that's just not enough to make us splash the cash on a magazine.
Let us know how you rate Vogue's sports cover and see more of our favourite male Olympians below: