Sustainability, welfare and fashion - Sophie the Countess of Wessex is ALL over it and is the new patron of London College of Fashion.
Now as far has patrons go - HRH will be a more-than-fabulous trailblazer of new innovations for the college's Better Lives program. The Countess will spend her three year patronage supporting female prisoners to equip them with skills they need upon release, increasing student scholarships and making her mark on sustainable fashion. Hats off, royal wave, bravo!
We're backing this news all the way - along with ALL the new design talents emerging before our very fashion-savvy eyes. Here's a look at the London College Of Fashion MA Show A/W 2013, these guys know exactly how to cut shapes and make it on the runway: