When the people at Pantene were choosing a dress for track cyclist Victoria Pendleton to model in their new ad campaign, there was really only one colour she could wear.
The P&G ambassador and Olympic medal winner stars in the all-gold campaign wearing the ultimate curve-skimming dress teamed with glossy, carefully curled locks.
After glittering in gold sequins and cycling shorts in the previous ad, Victoria's gone ultra glam in this Herve Leger design. Hollywood movie-star, eat your heart out.
Let us know how you rate the Olympian's style transformation and see more of our favourite sports stars from the games below:
Go behind-the-scenes on Victoria's Pantene photoshoot: