Kate Moss ditched her blonde tresses as she struck a pose for Versace's Autumn/Winter 2013 campaign shot by photographers Mert Alas and Marcus Piggot.
The industry veteran cut a striking and almost unrecognisable figure in front of the camera and showed off her darker side as a smouldering brunette. Oh la la.
Speaking about the new collection Versace said, "The Versace campaign for Autumn/Winter 2013 is stripped back to the raw power of the clothes and models.
"There's no set, no distraction, just the provocation, glamour and attitude of our fashion. Mert & Marcus' genius transformed Kate and Saskia into these strong Versace characters."
The supermodel, who was unveiled as the face of the fashion giant last month, was beyond gorgeous thanks to her chocolate coloured locks. We totally approve.
It's a big leap going from blonde to brunette, but guess what? Sometimes it pays off. Just ask Reese Witherspoon. She hit the dye bottle for a role (Walk The Line, of course!) and then won an Oscar. And if that isn't a stellar result we don't know what is.
As well as fronting the new Versace campaign, Kate is the subject of a forthcoming Christie's auction selling a selection of works featuring her and curated by art collector Gert Elfering. The sale will take place on 25 September, although the public will be able to visit the collection at Christie's in London from September 21 until September 24.
Take a peek at the preview pics here: