Apple has unveiled the iPhone 5C, its new assault on the lower-cost smartphone market.
The new device features a similar specs to the previous generation iPhone 5, but replaces the metal and glass construction with a polycarbonate back.
The 5C comes in five colours (white, red, blue, green and yellow) and runs the same version of iOS 7 as the concurrently accounced iPhone 5S flagship.
Apple made the announcement alongside that of the iPhone 5S, its new flagship smartphone.
Apple SVP Phil Schiller said the 4C was "made with all the incredible tech that customers love with iPhone 5".
Schiller admitted that the design had been leaked online ("and that's cool") but said that it would represent a big step for Apple, introducing the product to a new market of mid-range smartphone buyers.
Apple chief designer Sir Jony Ive said of the phone: "It's simpler, more essential, more capable and more colorful."
Apple said it will be available to pre-order starting September 13 and will be released a week later.
The key features include:
- 4-inch 'Retina' display
- A6 processor (iPhone 5-grade)
- Higher-capacity battery
- 8-megapixel camera
- Better low-light iSight camera
- Supports LTE 4G
- $99 (16GB) and199 (32GB) with a two-year contract
- A range of colourful cases with circular cut-outs (29)
"These iPhones are packed with remarkable tech," said Tim Cook. "But we've done it in a way that makes it matter to people, making things easier. We don't just pack in feature after feature."
Other news from the event included:
- iWork is now free for all new iOS devices. The suite of productivity apps includes presentation software Keynote, the desktop publishing app Pages, spreadsheet Numbers, iPhoto and iMovie.
- Infinity Blade 3 from Epic Games will be released - with a 64-bit version specially made for the iPhone 5S
Apple also announced that iOS 7, its new version of the mobile operating system which powers iPads, iPhones and iPod Touch devices, will be released on 18 September, and will be free for the iPhone 4 and above, iPad 2 and above, the iPad Mini and the fifth generation iPod Touch.
It said that the OS had been fine-tuned since its initial unveiling earlier this year, and said that 700 million devices running iOS 7 will have been sold by the end of September.
Some small updates to the OS which were not previously announced include a bunch of new 'techno-inspired' ringtones.
09/10/2013 2:42 PM EDT
How To Download iOS 7
Here are instructions from Quartz on how to download Apple's latest operating system iOS 7:
Don’t download iOS 7 today. You’re not a developer. If you were a developer, you’d already know how to download Apple’s newest mobile OS and you’d be making bank by building apps.
Read more from Quartz here:
09/10/2013 2:38 PM EDT
Apple's Stock Price Down After Announcements
From HuffPostBiz's Mark Gongloff:
NM, $AAPL is now down 3%. Still not crashing, but.— Mark Gongloff (@markgongloff) September 10, 2013
09/10/2013 2:28 PM EDT
Apple Provides Some More Info On New Products
If you want the latest on Apple's announcements straight from the company itself, click over to Apple's news release center. There are press releases on the iPhone 5S, 5C and more.
09/10/2013 2:25 PM EDT
NYMag's Kevin Roose On Whether Apple Can Turn Finger Print Scanning Technology Into A Thing
From New York Magazine:
A handful of device makers have tried to make fingerprint-authentication happen for people who aren't shuffling around millions of dollars every day. And they've been greeted with a unified meh. Ordinary users, it seems, would rather type in a passcode than fiddle with a fingerprint scanner, even if it means their information is more easily accessed by people who aren't them.
Read more from NYMag here.
09/10/2013 2:19 PM EDT
Here's That Nokia Ad Mocking Apple That Everyone Is Talking About
09/10/2013 2:15 PM EDT
More Details On iTunes Radio
Apple announced that iTunes Radio will be available with iOS 7. From HuffPostTech:
Apple announced that its latest operating system iOS7 will include a livestreaming music service called Apple Radio, at its press conference Tuesday.
The service, which was announced in June, is expected to compete directly with Pandora, Spotify and others by providing users with custom stations created based on their music preferences, the ability to purchase a song they're listening to and more.
09/10/2013 2:12 PM EDT
Elvis Costello Is On The Scene
HuffPostTech Tim Stenovec reports that famed singer Elvis Costello is at Apple's press event. Cool?
09/10/2013 2:11 PM EDT
More Details On The iPhone 5S
The iPhone 5S will be the same size as its predecessor, the iPhone 5, with a 4-inch screen. Big screens are all the rage these days, and Apple is rumored to be working on phones with larger screens, but physically, the iPhone 5S looks very similar to last year's model.
The phone includes Apple's new A7 64-bit chip, and Apple describes the 5S as the "world's first and only smartphone" with a 64-bit chip. Phil Schiller, announcing the new phone, described the device's CPU and graphics as twice as fast in speed as the iPhone 5. The chip also packs a series of other performance and graphics enhancements. In addition to the A7, the phone includes the M7 motion coprocessor. The M7 "continuously measures motion data," and includes the phone's accelerometer, gyroscope and compass.
Read more here:
09/10/2013 2:08 PM EDT
More On iPhone 5S Pricing
The iPhone 5S starts at $199 for 16 GB, $299 for 32 GB, and $399 for $64 GB. http://t.co/CmwUnAqZVh— WIRED (@WIRED) September 10, 2013
09/10/2013 2:08 PM EDT
You Can Pre-Order Some iPhones Starting On Friday
The iPhone 5C is available for pre-order staring on Friday Sept. 13. Both phones will go on sale starting Sept. 20.