TECH

iPhone 5S Announced: Pictures, Video And News From Apple's Big Event

10/09/2013 11:50 | Updated 10 November 2013

Apple has unveiled the iPhone 5S, its latest flagship smartphone.

The new device features a hugely improved processor, updates to the camera, a tweaked design and a new fingerprint sensor designed to improve security.

'Touch ID' is Apple's answer to users forgetting - or refusing - to set-up passwords to protect their devices.

Using a capacitive sensor built into the 'Home' button, the phone is able to scan your finger or thumb in any direction and unlock your device - as long as you're really who you say you are.

The sensor will also let you make iTunes purchases using your fingertips - literally. And no - your fingerprints will never be backed up or stored on Apple's servers. So identity theft shouldn't be an issue.

iphone

"It's not just rampant tech for tech's sake. Every component and process has been considered and measured to make sure it's truly useful and enhances the user experience," said Apple's chief of design Sir Jony Ive.

Apple said that the iPhone 5S was the first phone with a 64-bit, desktop class processor which it claimed was twice as fast as the iPhone 5 - and 56 times as quick as the original iPhone.

"I don't think the other guys are even talking about it yet," said Apple's Phil Schiller of the new performance standard.

It comes in three colours: a black and 'space grey' edition, as well as the much-rumoured gold/white and silver/white versions.

Apple made the announcement alongside that of the iPhone 5C, its new colourful mid-range device sold for a lower cost, with specs similar to the previous generation iPhone 5.

The phone will cost $199 for 16GB (on a two year contract). The 32 GB will cost $299, the 64GB $399. Apple said it will be available to pre-order starting September 13 and will be released a week later.

In Pictures: Apple iPhone Event

"These iPhones are packed with remarkable tech," said Tim Cook. "But we've done it in a way that makes it matter to people, making things easier. We don't just pack in feature after feature."

The key features include:

  • 64-bit A7 processor (a 'world's first')
  • "2x general purpose registers, 2x floating point registers, over 1 billion transistors and 100 square mm die size" - i.e., it's fast.
  • A new 'M7' processor which monitors motion constantly, and "enables a new generation of health and fitness apps" including Nike's new 'Nike+ Move'.
  • Battery offers 10 hours 3G talk time, 250 hours standby
  • A new camera with a f/2.2 aperture, a 15-percent larger active sensor area, a 'True Tone' flash and new software enhancements to take better pictures
  • Slo-mo camera offers up to 120 FPS video capture

Other news from the event included:

  • iWork is now free for all new iOS devices. The suite of productivity apps includes presentation software Keynote, the desktop publishing app Pages, spreadsheet Numbers, iPhoto and iMovie.
  • Infinity Blade 3 from Epic Games will be released - with a 64-bit version specially made for the iPhone 5S

Apple also announced that iOS 7, its new version of the mobile operating system which powers iPads, iPhones and iPod Touch devices, will be released on 18 September, and will be free for the iPhone 4 and above, iPad 2 and above, the iPad Mini and the fifth generation iPod Touch.

It said that the OS had been fine-tuned since its initial unveiling earlier this year, and said that 700 million devices running iOS 7 will have been sold by the end of September.

Some small updates to the OS which were not previously announced include a bunch of new 'techno-inspired' ringtones.

09/10/2013 2:42 PM EDT

How To Download iOS 7

Here are instructions from Quartz on how to download Apple's latest operating system iOS 7:

Don’t download iOS 7 today. You’re not a developer. If you were a developer, you’d already know how to download Apple’s newest mobile OS and you’d be making bank by building apps.

Read more from Quartz here:

09/10/2013 2:38 PM EDT

Apple's Stock Price Down After Announcements

From HuffPostBiz's Mark Gongloff:

09/10/2013 2:28 PM EDT

Apple Provides Some More Info On New Products

If you want the latest on Apple's announcements straight from the company itself, click over to Apple's news release center. There are press releases on the iPhone 5S, 5C and more.

09/10/2013 2:25 PM EDT

NYMag's Kevin Roose On Whether Apple Can Turn Finger Print Scanning Technology Into A Thing

From New York Magazine:

A handful of device makers have tried to make fingerprint-authentication happen for people who aren't shuffling around millions of dollars every day. And they've been greeted with a unified meh. Ordinary users, it seems, would rather type in a passcode than fiddle with a fingerprint scanner, even if it means their information is more easily accessed by people who aren't them.

Read more from NYMag here.

09/10/2013 2:19 PM EDT

Here's That Nokia Ad Mocking Apple That Everyone Is Talking About

09/10/2013 2:15 PM EDT

More Details On iTunes Radio

Apple announced that iTunes Radio will be available with iOS 7. From HuffPostTech:

Apple announced that its latest operating system iOS7 will include a livestreaming music service called Apple Radio, at its press conference Tuesday.

The service, which was announced in June, is expected to compete directly with Pandora, Spotify and others by providing users with custom stations created based on their music preferences, the ability to purchase a song they're listening to and more.

09/10/2013 2:12 PM EDT

Elvis Costello Is On The Scene

HuffPostTech Tim Stenovec reports that famed singer Elvis Costello is at Apple's press event. Cool?

09/10/2013 2:11 PM EDT

More Details On The iPhone 5S

From HuffPostTech:

The iPhone 5S will be the same size as its predecessor, the iPhone 5, with a 4-inch screen. Big screens are all the rage these days, and Apple is rumored to be working on phones with larger screens, but physically, the iPhone 5S looks very similar to last year's model.

The phone includes Apple's new A7 64-bit chip, and Apple describes the 5S as the "world's first and only smartphone" with a 64-bit chip. Phil Schiller, announcing the new phone, described the device's CPU and graphics as twice as fast in speed as the iPhone 5. The chip also packs a series of other performance and graphics enhancements. In addition to the A7, the phone includes the M7 motion coprocessor. The M7 "continuously measures motion data," and includes the phone's accelerometer, gyroscope and compass.

Read more here:

09/10/2013 2:08 PM EDT

More On iPhone 5S Pricing

Via Wired:

09/10/2013 2:08 PM EDT

You Can Pre-Order Some iPhones Starting On Friday

The iPhone 5C is available for pre-order staring on Friday Sept. 13. Both phones will go on sale starting Sept. 20.

","short_text":"

Here's the difference in price between the two models launched today:

16 GB iPhone 5S is $199 32 GB iPhone 5C is $199 (but no Touch ID, fancy camera)

— Ethan Klapper (@ethanklapper) Read More"},{"id":"39","created":"09/10/2013 2:00 PM EDT","title":"PHOTO: More On The Sensor","tweet_link":"39_photo-more-on-the-sensor","entry_text":"

You can unlock the iPhone 5S with your fingerprint (http://t.co/C3nE1a05T2) pic.twitter.com/Dh41oTB7Ea

— Digg (@digg) September 10, 2013

","short_text":"

You can unlock the iPhone 5S with your fingerprint (http://t.co/C3nE1a05T2) pic.twitter.com/Dh41oTB7Ea

— Digg (@digg) Read More"},{"id":"38","created":"09/10/2013 1:58 PM EDT","title":"iPhone 5S Will Include Fingerprint Sensor To Unlock Phone","tweet_link":"38_iphone-5s-will-include-fingerprint-sensor-to-unlock-phone","entry_text":"

From Yahoo! Tech:

Apple's new iPhone 5S comes with fingerprint sensor called Touch ID to lock and unlock your phone. http://t.co/yHwy7v42SY

— Yahoo Tech (@YahooTech) September 10, 2013

","short_text":"

From Yahoo! Tech:

Apple's new iPhone 5S comes with fingerprint sensor called Touch ID to lock and unlock your phone. http://t.co/yHwy7v42SY

— Yahoo Tech (@Yaho...Read More"},{"id":"37","created":"09/10/2013 1:58 PM EDT","title":"Apple Execs Introducing iPhone 5S","tweet_link":"37_apple-execs-introducing-iphone-5s","entry_text":"

Here's a photo of Apple execs introducing the Apple 5S, via HuffPostTech's Tim Stenovec who is Cupertino.

\"5s\"

","short_text":"

Here's a photo of Apple execs introducing the Apple 5S, via HuffPostTech's Tim Stenovec who is Cupertino.

"},{"id":"36","created":"09/10/2013 1:50 PM EDT","title":"The iPhone 5S Will Let You Take Better Pictures","tweet_link":"36_the-iphone-5s-will-let-you-take-better-pictures","entry_text":"

iPhone 5S camera: 2.2 aperture, 1.5 micro pixels on camera. "Bigger pixels let in more light," better pictures. http://t.co/QsPTr1esSI

— HuffPost Tech (@HuffPostTech) September 10, 2013

","short_text":"

iPhone 5S camera: 2.2 aperture, 1.5 micro pixels on camera. "Bigger pixels let in more light," better pictures. http://t.co/QsPTr1esSI

— HuffPost Tech (@HuffPo...Read More"},{"id":"35","created":"09/10/2013 1:48 PM EDT","title":"More Details On The iPhone 5C","tweet_link":"35_more-details-on-the-iphone-5c","entry_text":"

Here's more info on the iPhone 5C via HuffPostTech:

The iPhone 5C is the first of its kind, coming a variety of bright colors rather than just white and black. It's casing is made of plastic, rather than the high-strength metal that protects its more expensive cousin, the iPhone 5S, which was also shown to the public in Cupertino. The 5C will be available in white, blue, green, rose and yellow.

\"The entire back and sides are made from a single part,\" Phil Schiller, Apple's senior vice president of worldwide marketing, said at Tuesday's event. There are no seams, and the casing is made of polycarbonate reinforced with steel, and is described as \"solid\" and \"dense\" feeling.

Read more here:

","short_text":"

Here's more info on the iPhone 5C via HuffPostTech:

The iPhone 5C is the first of its kind, coming a variety of bright...Read More"},{"id":"34","created":"09/10/2013 1:39 PM EDT","title":"iPhone 5S Is Super Fast","tweet_link":"34_iphone-5s-is-super-fast","entry_text":"

RT @macrumorslive: CPU performance 40 times faster than original iPhone. CPU and graphics 2x as fast as iPhone 5.

— HuffPost Tech (@HuffPostTech) September 10, 2013

","short_text":"

RT @macrumorslive: CPU performance 40 times faster than original iPhone. CPU and graphics 2x as fast as iPhone 5.

— HuffPost Tech (@HuffPostTech) Read More"},{"id":"33","created":"09/10/2013 1:36 PM EDT","title":"LOOK: iPhone 5S","tweet_link":"33_look-iphone-5s","entry_text":"

Check out this photo:

New iPhone 5S, via @engadget: pic.twitter.com/UYeZFYHv9i

— Daily Intelligencer (@intelligencer) September 10, 2013

Comes in gold, silver and space grey.

","short_text":"

Check out this photo:

New iPhone 5S, via @engadget: pic.twitter.com/UYeZFYHv9i

— Daily Intelligencer (@intelligencer) <...Read More"},{"id":"32","created":"09/10/2013 1:35 PM EDT","title":"Here Comes The iPhone 5S","tweet_link":"32_here-comes-the-iphone-5s","entry_text":"

Apple announces second new iPhone: iPhone 5S

— NBC Nightly News (@nbcnightlynews) September 10, 2013

","short_text":"

Apple announces second new iPhone: iPhone 5S

— NBC Nightly News (@nbcnightlynews) September 10, 2013

","short_text":"

iPhone 5C prices: 16 GB $99 w/ contract, 32 GB $199 w/ contract. Six color cases $29 each. http://t.co/QsPTr1esSI

— HuffPost Tech (@HuffPostTech) Read More"},{"id":"29","created":"09/10/2013 1:26 PM EDT","title":"iPhone 5C Comes In Many Colors ","tweet_link":"29_iphone-5c-comes-in-many-colors-","entry_text":"

One of the two new iPhones to be named "iPhone 5C," phone comes in green, white, blue, red, orange | http://t.co/Rz9HbEVnp5

— Bloomberg News (@BloombergNews) September 10, 2013

","short_text":"

One of the two new iPhones to be named "iPhone 5C," phone comes in green, white, blue, red, orange | http://t.co/Rz9HbEVnp5

— Bloomberg News (@BloombergNews) <...Read More"},{"id":"28","created":"09/10/2013 1:24 PM EDT","title":"PHOTO: iPhone 5C","tweet_link":"28_photo-iphone-5c","entry_text":"

Look!

RT @BuzzFeed: The new iPhone will be the iPhone 5C pic.twitter.com/SZU9kfN8py

— Daily Intelligencer (@intelligencer) September 10, 2013

","short_text":"

Look!

RT @BuzzFeed: The new iPhone will be the iPhone 5C pic.twitter.com/SZU9kfN8py

— Daily Intelligencer (@intelligence...Read More"},{"id":"27","created":"09/10/2013 1:24 PM EDT","title":"Apple Execs Introduce The iPhone 5C","tweet_link":"27_apple-execs-introduce-the-iphone-5c","entry_text":"

And here it is..

","short_text":"

And here it is..

"},{"id":"26","created":"09/10/2013 1:22 PM EDT","title":"All Of Apple's iOS Apps To Be Available For Free Starting Today","tweet_link":"26_all-of-apples-ios-apps-to-be-available-for-free-starting-today","entry_text":"

Via NYTimes tech columnist David Pogue:

Starting today, all of Apple’s iOS apps—Pages, Numbers, iPhoto, iMovie, etc—will be free on a new iPhone/iPad/Touch.

— David Pogue (@Pogue) September 10, 2013

But let's be honest, we're all just waiting for the new iPhone.

","short_text":"

Via NYTimes tech columnist David Pogue:

Starting today, all of Apple’s iOS apps—Pages, Numbers, iPhoto, iMovie, etc—will be free on a new iPhone/iPad/Touch.

— David Pogue (@Pogue) Read More"},{"id":"25","created":"09/10/2013 1:21 PM EDT","title":"Bloomberg: iOS7 To Include Pandora-Like Streaming Service","tweet_link":"25_bloomberg-ios7-to-include-pandoralike-streaming-service","entry_text":"

iOS 7 will be released on September 18th. for iPhone 4 and later, iPad 2 and later.

— HuffPost Tech (@HuffPostTech) September 10, 2013

","short_text":"

iOS 7 will be released on September 18th. for iPhone 4 and later, iPad 2 and later.

— HuffPost Tech (@HuffPostTech) September 10, 2013<...Read More"},{"id":"24","created":"09/10/2013 1:18 PM EDT","title":"iOS7 To Be Released On Sept. 18","tweet_link":"24_ios7-to-be-released-on-sept-18","entry_text":"

iOS 7 will be released on September 18th. for iPhone 4 and later, iPad 2 and later.

— HuffPost Tech (@HuffPostTech) September 10, 2013

","short_text":"

iOS 7 will be released on September 18th. for iPhone 4 and later, iPad 2 and later.

— HuffPost Tech (@HuffPostTech) September 10, 2013<...Read More"},{"id":"23","created":"09/10/2013 1:15 PM EDT","title":"iOS7 Updates","tweet_link":"23_ios7-updates","entry_text":"

The new operating system will include an improved Siri and more:

Apple: Siri in iOS 7 will be able to search Twitter and Wikipedia; iOS 7 will have better, more pronounced ringtones.

— Matthew Keys (@MatthewKeysLive) September 10, 2013

","short_text":"

The new operating system will include an improved Siri and more:

Apple: Siri in iOS 7 will be able to search Twitter and Wikipedia; iOS 7 will have better, more pronounced ringtones.

— Matthew Keys (@...Read More"},{"id":"22","created":"09/10/2013 1:12 PM EDT","title":"Apple Execs Talk iOS7","tweet_link":"22_apple-execs-talk-ios7","entry_text":"

Now Apple execs are talking about the features of Apple's latest operating system iOS7, which the company announced at its last event in June.

","short_text":"

Now Apple execs are talking about the features of Apple's latest operating system iOS7, which the company announced at its last event in June.

"},{"id":"21","created":"09/10/2013 1:07 PM EDT","title":"Apple Stock Down Slightly As Media Event Kicks Off","tweet_link":"21_apple-stock-down-slightly-as-media-event-kicks-off","entry_text":"

From MarketWatch:

Apple off 0.6% at $503 as media event kicks off

— MarketWatch (@MarketWatch) September 10, 2013

","short_text":"

From MarketWatch:

Apple off 0.6% at $503 as media event kicks off

— MarketWatch (@MarketWatch) Read More"},{"id":"20","created":"09/10/2013 1:05 PM EDT","title":"Justin Timberlake, Katy Perry To Perform At iTunes Festival In London","tweet_link":"20_justin-timberlake-katy-perry-to-perform-at-itunes-festival-in-london","entry_text":"

Apple CEO Tim Cook says Justin Timberlake and Katy Perry will be performing at Apple's iTune festival in London. (via HuffPostTech's Tim Stenovec who is at Apple headquarters for the event)

","short_text":"

Apple CEO Tim Cook says Justin Timberlake and Katy Perry will be performing at Apple's iTune festival in London. (via HuffPostTech's Tim Stenovec who is at Apple headquarters for the event)<...Read More"},{"id":"19","created":"09/10/2013 1:02 PM EDT","title":"TIm Cook Takes The Stage","tweet_link":"19_tim-cook-takes-the-stage","entry_text":"

Apple CEO Tim Cook has just taken the stage, via AllThingsD reporter Lauren Goode:

Tim Cook takes the stage pic.twitter.com/SoLo5ZzdXp

— Lauren Goode (@LaurenGoode) September 10, 2013

","short_text":"

Apple CEO Tim Cook has just taken the stage, via AllThingsD reporter Lauren Goode:

Tim Cook takes the stage pic.twitter.com/SoLo5ZzdXp

— Lauren Goode (@LaurenGoode...Read More"},{"id":"18","created":"09/10/2013 12:58 PM EDT","title":"There Are People Out There Who Don't Want The Latest iPhone","tweet_link":"18_there-are-people-out-there-who-dont-want-the-latest-iphone","entry_text":"

MarketWatch reports:

Though her first iPhone is six years old and in many respects an antique next to the newer models, Sarah Jacobs, marketing associate at PhotoShelter.com, says she loves it, and continues to use it. “I’m always pleasantly surprised that it’s still capable of working at all,” she says.

Read more from MarketWatch here.

","short_text":"

MarketWatch reports:

Though her first iPhone is six years old and in many respects an anti...Read More"},{"id":"17","created":"09/10/2013 12:52 PM EDT","title":"HuffPostTech Team Gets Ready To Cover Apple's Announcement","tweet_link":"17_huffposttech-team-gets-ready-to-cover-apples-announcement","entry_text":"

HuffPost Front Page Editor Adam Goldberg joins the HuffPostTech team to cover today's event.

\"liveblog\"

","short_text":"

HuffPost Front Page Editor Adam Goldberg joins the HuffPostTech team to cover today's event.

"},{"id":"16","created":"09/10/2013 12:49 PM EDT","title":"The Evolution Of The iPhone","tweet_link":"16_the-evolution-of-the-iphone","entry_text":"

The New York Times has a nice graphic on the evolution of the iPhone, in case you want to know how far we've come.

","short_text":"

The New York Times has a nice graphic on the evolution of the iPhone, in case you want to know how far we've come.

"},{"id":"15","created":"09/10/2013 12:47 PM EDT","title":"A Look Back At The Original iPhone Launch","tweet_link":"15_a-look-back-at-the-original-iphone-launch","entry_text":"

As we await the expected launch of some new iPhones, Atlantic takes us back to 2007 when Apple launched the original iPhone.

Click over to the Atlantic to watch the video from that monumental press conference.

","short_text":"

As we await the expected launch of some new iPhones, Atlantic takes us back to 2007 when Apple launched the original iPhone.

Click Read More"},{"id":"14","created":"09/10/2013 12:42 PM EDT","title":"PHOTO: Apple Board Member Arrives At Headquarters","tweet_link":"14_photo-apple-board-member-arrives-at-headquarters","entry_text":"

Via Bloomberg TV reporter Jon Erlichman.

Bill "Coach" Campbell (and Apple board member) arrives at Apple event #iPhone pic.twitter.com/blPOwTMw9X

— Jon Erlichman (@JonErlichman) September 10, 2013

","short_text":"

Via Bloomberg TV reporter Jon Erlichman.

Bill "Coach" Campbell (and Apple board member) arrives at Apple event #iPhone Read More"},{"id":"13","created":"09/10/2013 12:39 PM EDT","title":"A Different Kind Of Apple Live Blog","tweet_link":"13_a-different-kind-of-apple-live-blog","entry_text":"

PopSci Associate Editor Dan Nosowitz is live blogging the Apple event from his \"busted-ass iPhone 4S.\"

greetings! I'm live blogging today's iPhone event, at which we're expecting to see at least one new iPhone, from my old iPhone 4S, which is moderately broken.

Read more here.

","short_text":"

PopSci Associate Editor Dan Nosowitz is live blogging the Apple event from his \"busted-ass iPhone 4S.\"

greetings! I'm live blogging today's iPhone event, at which we're expecting to see at least one new iPhone, from my old iPhone 4S,...Read More"},{"id":"11","created":"09/10/2013 12:25 PM EDT","title":"PHOTO: Steve Jobs Quote Displayed Ahead Of Apple Event","tweet_link":"11_photo-steve-jobs-quote-displayed-ahead-of-apple-event","entry_text":"

From HuffPostTech's Tim Stenovec:

Big Steve Jobs quotation on wall at 4 Infinite Loop #Apple #iPhone5S pic.twitter.com/TkcHQ1zrCm

— Tim Stenovec (@timsteno) September 10, 2013

","short_text":"

From HuffPostTech's Tim Stenovec:

Big Steve Jobs quotation on wall at 4 Infinite Loop #Apple Read More"},{"id":"10","created":"09/10/2013 12:24 PM EDT","title":"Guys, NPR Isn't That Excited About The New iPhones","tweet_link":"10_guys-npr-isnt-that-excited-about-the-new-iphones","entry_text":"

NPR's \"All Tech Considered\" was already over the new iPhones before they were even announced:

When a company that once revolutionized personal electronics and changed our culture sets up a big reveal for relatively small product enhancements, is it worth so many megabytes of news coverage? We (at NPR and other organizations) don't usually cover Ford announcements when it updates its SUV line. Or when other appliances in our lives are suddenly available in new colors. I was excited about all those colorful front-loading washer-dryers a few years back, but I didn't write about it.

Read more from NPR here.

","short_text":"

NPR's \"All Tech Considered\" was alrea...Read More"},{"id":"9","created":"09/10/2013 12:15 PM EDT","title":"Is It Ethical To Buy A New iPhone?","tweet_link":"9_is-it-ethical-to-buy-a-new-iphone","entry_text":"

Ahead of the expected launch, the Guardian mulls the question: Is it ethical to buy the latest iPhone model?

There’s no doubt millions of people will want Apple’s next iPhone, but should they be thinking more about how their mobile phone is produced, rather than how new and shiny it is?

Read more from the Guardian here.

","short_text":"

Ahead of the expected launch, the Guardian mulls the question: Is it ethical to buy the latest...Read More"},{"id":"8","created":"09/10/2013 12:11 PM EDT","title":"LOOK: The Line Outside Apple Headquarters","tweet_link":"8_look-the-line-outside-apple-headquarters","entry_text":"

HuffPost Technology reporter Tim Stenovec is outside Apple headquarters in Cupertino, Calif. Here's a photo of the line to get in:

\"tim

","short_text":"

HuffPost Technology reporter Tim Stenovec is outside Apple headquarters in Cupertino, Calif. Here's a photo of the line to get in:

"},{"id":"7","created":"09/10/2013 12:05 PM EDT","title":"Apple Store Goes Down Ahead Of Event","tweet_link":"7_apple-store-goes-down-ahead-of-event","entry_text":"

Via a Tweet from @ViralBanter:

Apple Store goes down ahead of iPhone event - http://t.co/AKjjpGTWeH pic.twitter.com/oKa8o5DKhy

— 15min BreakingNews (@ViralBanter) September 10, 2013

","short_text":"

Via a Tweet from @ViralBanter:

Apple Store goes down ahead of iPhone event - http://t.co/AKjjpGTWeH pic.twitter.com/oKa8o5DKhy

&mda...Read More"},{"id":"6","created":"09/10/2013 12:01 PM EDT","title":"How A New iPhone Has Historically Affected Apple's Stock Price","tweet_link":"6_how-a-new-iphone-has-historically-affected-apples-stock-price","entry_text":"

From Mashable:

After the most recent launch of the iPhone 5, stocks immediately soared, though one month later they were down. The opposite occurred following the launch of the iPhone 3GS — an immediate drop but ultimately an increase after 30 days.

Click over to Mashable to see a chart showing how an iPhone launch has historically affected Apple's stock price.

","short_text":"

From Mashable:

After the most recent launch of the iPhone 5, stocks immediately soared, though one month later they were...Read More"},{"id":"5","created":"09/10/2013 11:44 AM EDT","title":"LOOK: Leaked iPhone Photos","tweet_link":"5_look-leaked-iphone-photos","entry_text":"

Yahoo! Tech has a round up of some of the best leaked iPhone photos. Here's one they tweeted out already:

The Apple event starts at 1PM ET. Until then, here are the best leaked photos of the iPhone 5S http://t.co/bfrYvesK2S pic.twitter.com/t11NpygZ3M

— Yahoo Tech (@YahooTech) September 10, 2013

","short_text":"

Yahoo! Tech has a round up of some of the best leaked iPhone photos. Here's one they tweeted out already:

Read More"},{"id":"4","created":"09/10/2013 11:40 AM EDT","title":"Today's Event Could Generate $300 Million In Free Publicity For Apple","tweet_link":"4_todays-event-could-generate-300-million-in-free-publicity-for-apple","entry_text":"

From the Wall Street Journal:

Apple Inc. Chief Executive Tim Cook is expected to walk on a darkened stage and show slides on Tuesday in a bid to make some palm-sized objects look sexy.

Why? Because the presentation style perfected by Apple co-founder Steve Jobs may generate $300 million in free publicity from newspapers, blogs and television through coverage, estimates Yankee Group analyst Carl Howe.

Read more from the WSJ here.

","short_text":"

From the Wall Street Journal:

Apple Inc. Chief Executive Tim Cook is expected to walk on a darkened sta...Read More"},{"id":"3","created":"09/10/2013 11:23 AM EDT","title":"One Of Apple's Rumored New Products Could Help The Company Conquer The World","tweet_link":"3_one-of-apples-rumored-new-products-could-help-the-company-conquer-the-world","entry_text":"

From Reuters:

CUPERTINO, California (Reuters) - Apple Inc is expected to introduce a cheaper version of the iPhone on Tuesday, bringing one of the industry's costliest smartphones within reach of the masses in poorer emerging markets.

The world's most valuable technology company, which many expect to unveil an iPhone 5C in several colors alongside the latest high-end iPhone 5S, is trying to beat back rivals like Samsung Electronics Co Ltd and Huawei Technologies Co Ltd in markets like India and China, where it is fast losing ground.

Read more from Reuters here.

","short_text":"

From Reuters:

CUPERTINO, California (Reuters) - Apple Inc is expected to introduce a cheaper version of the i...Read More"},{"id":"2","created":"09/10/2013 11:21 AM EDT","title":"Looking To Trade In Your Old iPhone?","tweet_link":"2_looking-to-trade-in-your-old-iphone","entry_text":"

Look no further than Walmart, which is offering a credit from $50 to $300 when a customer brings in their working, undamaged phone. You can also go directly through Apple to trade in your old phone.

","short_text":"

Look no further than Walmart, which is offering a credit from $50 to $300 when a customer brings in their working, undamag...Read More"},{"id":"1","created":"09/10/2013 11:17 AM EDT","title":"The AP On What To Expect From Apple Today","tweet_link":"1_the-ap-on-what-to-expect-from-apple-today","entry_text":"

From the Associated Press:

SAN FRANCISCO (AP) — Apple is expected to unveil its latest version of the iPhone on Tuesday.

Apple Inc. hasn't disclosed what's on the agenda. But this is the time of year that the company typically shows off the latest generation of its iPhone, which has reshaped the way people use computers since its debut in 2007.

The company has never waited longer than a year to update the iPhone, which has generated $88 billion in revenue during the past year.

Apple's timetable for rolling out products has upset many investors who have watched the company's growth slow and profit margins decrease. Meanwhile, several smartphone makers, most of whom rely on Google Inc.'s free Android software, release wave after wave of devices that cost less than the iPhone.

Read more from the AP here.

","short_text":"

From the Associated Press:

SAN FRANCISCO (AP) — Apple is expected to unveil its latest version of the iP...Read More"}]

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