A mum is up in arms after her six-year-old boy was made to cry by a supermarket security guard who demanded he put his hood down so his face could be captured on CCTV.
James Cochrane had his anorak hood up to protect him from the rain as he went to the Tesco store with mum Amanda.
But according to The Sun, as he went to scan a comic at the checkout, the female guard demanded he took it down to comply with company policy.
Amanda, 48, from Haverford West, Wales, said: "My son was crying and I am really angry. I said he was only six years old, but she said it was company policy that all hoods had to be taken down.
"I think a bit of common sense should have prevailed. It's not a hoodie, it's a child's anorak."
Amanda said shocked shoppers at the store in Cardigan, blasted the guard's order as 'ridiculous'. A store manager apologised but insisted that the decision was company policy.
A Tesco spokesman said: "Our staff would never have intended to upset anyone. We are sorry if this caused distress to our customer."