Global beauty pageant Miss World has seen its fair share of criticism since it was first set up in 1951, with protests by the Women's Liberation Movement in London, 1970 ("We're not beautiful, we're not ugly, we're angry") being perhaps the most notable.

Miss World 2013, hosted this year by Indonesia, is no exception - protests from day one, serious security threats and - most recently - a rival pageant for Muslim women, World Muslimah, which was quickly dubbed 'Islam's answer to Miss World'.

But organiser Julia Morley takes scrutiny in her stride. She is adamant that everyone is entitled to their own opinion and so - now that the 700-strong Miss World team (contestants included) are safe since relocating to Bali under government instruction - she seems relatively unfazed by criticism.

miss world 2013

Miss World 2013 contestants

"Everyone has a right to protest. But it's a shame is that no one comes and speaks to us before doing so," she tells HuffPost UK Lifestyle. "How can people who are so passionate not care to find out the whole story?"

She adds: "During the Women's Lib protests, no one came to me to ask questions. From a woman's point of view, I found it rather confusing."

Julia has been championing the philanthropic side of Miss World ever since taking over at the helm following her husband Eric Morley's death in 2000. She is keen to show that the contest is more than just powder puffs and bikini beach wear rounds.

"Miss World empowers women - it gives them a voice," says Julia. "And not just the 130 contestants who get to network, learn, grow and have fun for the month-long contest and beyond. But women across the world who are represented."

Each Miss World contestant, she explains, brings a project from their native country as part of the Beauty With A Purpose campaign to generate awareness and fundraising (the organisation has raised £450m to date). For the following twelve months these projects become the focus for the newly-crowned Miss World, who will make visits and support the issues.

"I'm proud of what we do," says Julia. "We work with incredible women - dentists who travel for miles to look after the teeth of the poverty-stricken; doctors committed to health and social problems. It's fantastic to be able to support people."

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But the community-focussed nature of projects is often overshadowed by the glitz and glamour, paving the runway for criticism over women's representation and objectification.

The epitome of this is the infamous bikini round, which Julia promptly removed in 2000 when she took over.

"I found it very out-dated to have girls gyrating on stage in their bikinis, so we got rid of it. It was a team decision, but something I felt strongly about," she explains. "Some of the girls felt uncomfortable, they're not trained dancers but doctors and nurses - so we swapped bikinis for a beach-wear round."

"The round is also optional," she adds. But in the last two years only one contestant has decided not to take part.

The bikini row ignited again this year after protesters objected to Miss World contestants wearing bikinis on the beach. A complaint, Julia hastens to add, that the Miss World team has happily compiled with opting to wear sarongs instead.

See Also: World Muslimah 2013, Miss Nigeria Obabiyi Aishah Ajibola Is Crowned WATCH: Miss World Winner Says 'I Don't Believe In Size Zero'>

Many critics believe that the contest values women's beauty over anything else, which sends a damaging message to the world.

But Julia says the our focus shouldn't be on the superficial, but addressing underlying issues at play.

"I take no issue with women who want to show off their bodies or beauty. So I see no problem with Page 3," she says.

Instead of focussing on what women do with their bodies, we should focus on those who abuse these situations and address issue such as violence against women, abuse and lack of respect.

She says that if women were respected in everyday life they could do what they wanted, and that should be our focus.

"During the Miss World Contest spending our time focussing on working towards something positive and useful," she says. "We want to make change happen."

Find out more from MissWorld.com here

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  • INDONESIA-LIFESTYLE-RELIGION-MISS WORLD

    In this photograph taken on September 24, 2013, Miss Philippines Megan Young (C) walks on the catwalk during the fashion show of Miss World contestants at a convention center in Nusa Dua, in Indonesia's resort island of Bali. Young was selected as one of the top 10 in the modeling event, automatically entering the top 15 in the finals on September 28, 2013. The Miss World final takes place on the Indonesian resort island of Bali on Saturday after weeks of protests from Muslim hardliners and warnings that extremists could attack the pageant. AFP PHOTO / SONNY TUMBELAKA (Photo credit should read SONNY TUMBELAKA/AFP/Getty Images)

  • INDONESIA-LIFESTYLE-RELIGION-MISS WORLD

    In this photograph taken on September 24, 2013, Miss World contestants who were selected as top 10 in the fashion show pose during the event at the convention center in Nusa Dua, in Indonesia's resort island of Bali. The top 10 in the modeling event, automatically enters the top 15 in the finals on September 28, 2013. The top 10 seen in the front row from left Miss Ukraine, Anna Zaiachkivska; Miss Brazil, Sancler Frantz Konzen; Miss France, Marine Lorpheline; Miss Cyprus, Kristy Marie Agapioy; Miss Italy, Sarah Baderna, Miss United States, Olivia Jordan; Miss England, Kirsty Heslewood; Miss Cameroon, Denise Valerie Ayena; Miss Philippines Megan, Young; Miss South Sudan, Modong Manuela Mogga, The Miss World final takes place on the Indonesian resort island of Bali on Saturday after weeks of protests from Muslim hardliners and warnings that extremists could attack the pageant. AFP PHOTO / SONNY TUMBELAKA (Photo credit should read SONNY TUMBELAKA/AFP/Getty Images)

  • Contestants Line Up For Model Show As Part Of Miss World 2013

    NUSA DUA, BALI - SEPTEMBER 24: Miss World 2013 contestant poses during top model show on September 24, 2013 in Nusa Dua, Indonesia. Indonesia's government has moved the final round of the Miss World pageant from Jakarta to the resort island of Bali due to the ongoing Muslim protests. (Photo by Putu Sayoga/Getty Images)

  • Contestants Line Up For Model Show As Part Of Miss World 2013

    NUSA DUA, BALI - SEPTEMBER 24: Miss World 2013 contestant poses during top model show on September 24, 2013 in Nusa Dua, Indonesia. Indonesia's government has moved the final round of the Miss World pageant from Jakarta to the resort island of Bali due to the ongoing Muslim protests. (Photo by Putu Sayoga/Getty Images)

  • Contestants Line Up For Model Show As Part Of Miss World 2013

    NUSA DUA, BALI - SEPTEMBER 24: Miss World 2013 contestant poses during top model show on September 24, 2013 in Nusa Dua, Indonesia. Indonesia's government has moved the final round of the Miss World pageant from Jakarta to the resort island of Bali due to the ongoing Muslim protests. (Photo by Putu Sayoga/Getty Images)

  • Contestants Line Up For Model Show As Part Of Miss World 2013

    NUSA DUA, BALI - SEPTEMBER 24: Miss World 2013 contestant poses during top model show on September 24, 2013 in Nusa Dua, Indonesia. Indonesia's government has moved the final round of the Miss World pageant from Jakarta to the resort island of Bali due to the ongoing Muslim protests. (Photo by Putu Sayoga/Getty Images)

  • Contestants Line Up For Model Show As Part Of Miss World 2013

    NUSA DUA, BALI - SEPTEMBER 24: Miss World 2013 contestant poses during top model show on September 24, 2013 in Nusa Dua, Indonesia. Indonesia's government has moved the final round of the Miss World pageant from Jakarta to the resort island of Bali due to the ongoing Muslim protests. (Photo by Putu Sayoga/Getty Images)

  • Contestants Line Up For Model Show As Part Of Miss World 2013

    NUSA DUA, BALI - SEPTEMBER 24: Miss World 2013 contestant poses during top model show on September 24, 2013 in Nusa Dua, Indonesia. Indonesia's government has moved the final round of the Miss World pageant from Jakarta to the resort island of Bali due to the ongoing Muslim protests. (Photo by Putu Sayoga/Getty Images)

  • Contestants Line Up For Model Show As Part Of Miss World 2013

    NUSA DUA, BALI - SEPTEMBER 24: Miss World 2013 contestants pose during top model show on September 24, 2013 in Nusa Dua, Indonesia. Indonesia's government has moved the final round of the Miss World pageant from Jakarta to the resort island of Bali due to the ongoing Muslim protests. (Photo by Putu Sayoga/Getty Images)

  • Contestants Line Up For Model Show As Part Of Miss World 2013

    NUSA DUA, BALI - SEPTEMBER 24: Miss World 2013 Anna Zaiachkivska of Ukraine (C) poses during top model show on September 24, 2013 in Nusa Dua, Indonesia. Indonesia's government has moved the final round of the Miss World pageant from Jakarta to the resort island of Bali due to the ongoing Muslim protests (Photo by Putu Sayoga/Getty Images)

  • Contestants Line Up For Model Show As Part Of Miss World 2013

    NUSA DUA, BALI - SEPTEMBER 24: Miss World 2013 contestants pose during top model show on September 24, 2013 in Nusa Dua, Indonesia. Indonesia's government has moved the final round of the Miss World pageant from Jakarta to the resort island of Bali due to the ongoing Muslim protests. (Photo by Putu Sayoga/Getty Images)

  • Contestants Line Up For Model Show As Part Of Miss World 2013

    NUSA DUA, BALI - SEPTEMBER 24: Miss World 2013 Sancler Frantz Konzen of Brazil poses during top model show on September 24, 2013 in Nusa Dua, Indonesia. Indonesia's government has moved the final round of the Miss World pageant from Jakarta to the resort island of Bali due to the ongoing Muslim protests. (Photo by Putu Sayoga/Getty Images)

  • Contestants Line Up For Model Show As Part Of Miss World 2013

    NUSA DUA, BALI - SEPTEMBER 24: Miss World 2013 Larisa Leeuwe of Aruba poses uring top model show on September 24, 2013 in Nusa Dua, Indonesia. Indonesia's government has moved the final round of the Miss World pageant from Jakarta to the resort island of Bali due to the ongoing Muslim protests. (Photo by Putu Sayoga/Getty Images)

  • Contestants Line Up For Model Show As Part Of Miss World 2013

    NUSA DUA, BALI - SEPTEMBER 24: Miss World 2013 contestants pose during top model show on September 24, 2013 in Nusa Dua, Indonesia. Indonesia's government has moved the final round of the Miss World pageant from Jakarta to the resort island of Bali due to the ongoing Muslim protests. (Photo by Putu Sayoga/Getty Images)

  • Contestants Line Up For Model Show As Part Of Miss World 2013

    NUSA DUA, BALI - SEPTEMBER 24: Miss World 2013 contestants pose during top model show on September 24, 2013 in Nusa Dua, Indonesia. Indonesia's government has moved the final round of the Miss World pageant from Jakarta to the resort island of Bali due to the ongoing Muslim protests. (Photo by Putu Sayoga/Getty Images)

  • Contestants Line Up For Model Show As Part Of Miss World 2013

    NUSA DUA, BALI - SEPTEMBER 24: Miss World 2013 contestants pose during top model show on September 24, 2013 in Nusa Dua, Indonesia. Indonesia's government has moved the final round of the Miss World pageant from Jakarta to the resort island of Bali due to the ongoing Muslim protests. (Photo by Putu Sayoga/Getty Images)

  • INDONESIA-LIFESTYLE-MISSWORLD

    Miss World 2013 contestants clap during a fashion show on the catwalk in Nusa Dua on Indonesia's resort island of Bali on September 24, 2013. The Miss World finals on September 28 have been moved to Bali where it opened on September 8, after Indonesia eventually bowed to pressure following series of protest by Islamic hardliners against the Miss World beauty pageant. AFP PHOTO / SONNY TUMBELAKA (Photo credit should read SONNY TUMBELAKA/AFP/Getty Images)

  • INDONESIA-LIFESTYLE-MISSWORLD

    Miss World 2013 contestants clap during a fashion show on the catwalk in Nusa Dua on Indonesia's resort island of Bali on September 24, 2013. The Miss World finals on September 28 have been moved to Bali where it opened on September 8, after Indonesia eventually bowed to pressure following series of protest by Islamic hardliners against the Miss World beauty pageant. AFP PHOTO / SONNY TUMBELAKA (Photo credit should read SONNY TUMBELAKA/AFP/Getty Images)