BT Sport's decision to hire any ex-Premier League footballer available has already backfired via some questionable analysis, and now David Ginola is calling presenter Jake Humphrey a "w****r".
Humphrey and Tim Lovejoy injected some tedious banter into proceedings and ridiculed Ginola's questionable attire.
Maybe the former Newcastle and Tottenham winger didn't know he was on air, maybe he didn't care. Either way, he made a w****r gesture at Humphrey, who was oblivious to being mocked, but later apologised on air.
Ginola was in the studio with Steve McManaman for Newcastle versus Liverpool because, you might remember (ironically, thanks to Sky Sports), they both played in two freak 4-3 matches between their teams back in the 90s, so it is entirely justifiable to harp on about it.
The gaffe-prone BT Sport suffered another similar incident a day later. German football journalist Raphael Honigstein, imitating Ginola, made a w****r gesture at Sunday Night Football host James Richardson with the camera fixed on him, believing it was a rehearsal.
"Don't do that, I can't believe it, I can't believe it," said the ever charming James Richardson. Unlike Ginola, Honigstein was kicked off the show during the next commercial break.