When Kylie Minogue appeared at yesterday’s launch of The Voice at the BBC’s New Broadcasting House, the excitement in the audience was palpable.

Fortunately, for the BBC who have struggled with this reality show format ever since buying it for bundles two years ago, the energy around Kylie’s signing as a coach for third series is the same on the screen as it was in the radio theatre auditorium, where a couple of hundred weary television writers took their seats to watch the first episode, coming to BBC1 this coming Saturday.

the voice

Kylie will be taking her place alongside Will.i.am, Ricky Wilson and Sir Tom Jones

In signing the diminutive diva to sit in her spinning chair, with its specially modified step to accommodate her petite frame, the BBC have played a blinder. Here’s why…

For starters, there’s nobody in the room who can compete with Kylie for sheer star power. Will.i.am may have the world’s most downloaded single (I Gotta Feeling) under his belt, but, its 8.3 million clicks is still a fraction of Kylie’s 70 million record sales.

It’s a success to which even veteran Sir Tom must doff his cap. She’s weathered pop, grunge, disco, Olympic ceremony carnivals, and intimate acoustic performances. So when Kylie speaks about how to survive the tundra of the music business, she knows what she’s talking about.

The first episode kicks off with the coaches joining together for a montage of ‘I Predict A Riot’ and ‘Can’t Get You Out Of My Head’. Immediately, we’re reminded of Kylie’s great collaborative power, proved over 25 years with artists from Jason Donovan to Nick Cave, sister Dannii to Robbie Williams. Despite the petite glamour, she wreaks diversity and versatility.

kylie minogue

Kylie's credibility to advise contestants on The Voice is beyond doubt


Kylie has never actually been quoted being critical, lavish in her praise for everyone, including even her ex Olivier Martinez. This generosity of spirit shines through on The Voice, where she and the other coaches are warm, jokey and supportive of each other.

In a key moment during the first episode, Sir Tom sits in the chair next to her, hovering with his hand over the button, enthusiastic but undecided. Kylie sorts him out. “Go, Tom, go,” she whispers, and it’s all he needs. His chair spins obediently. It’s clear who the boss is here.

Kylie brings her unique brand of girl power to the operation. When she’s not refereeing between two other coaches – “I’ll just be the girl saying Round Two” – she’s telling one contestant she can offer her a girl’s perspective. Even when she opts not to spin for another, she lets her know, “If you need any girly advice, come to my dressing room.” The message is clear – it’s girls together!

As for that subset of girl-power, flirting, Kylie reigns supreme. She winks, she smiles, she fans herself. At one point during Episode 1, she’s so happy to see one of the contestants, she has to go and hide behind her chair “to compose myself for a while”.

But, because it’s her, the message is a very sophisticated one. This is no flirting, because “I need you to like me”. Because Kylie really, really doesn’t. This is star who dates A-list actors, Burberry models. And appears just as confidently and completely as a single lady. So ultimately, when Kylie chooses to flirt with you, it’s just one big compliment, as one of the Voice’s first singers discovered, to his delight.

“You can’t compare,” Will.i.am and Sir Tom kept saying at the launch, when mischievously asked who was better, Kylie or her predecessor Jessie J.

“I can’t get in the door as far as my actual voice is concerned,” said Kylie of Jessie’s talents. “I hope she enjoys the show.”

If she does, she won’t be the only one. With Kylie, it’s been given a fresh blast of pop power that should hopefully keep ratings spinning.

The Voice returns on Saturday 11 January at 7pm, BBC1

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  • The Voice 2014

    (Left to right) will.i.am, Ricky Wilson, Kylie Minogue and Sir Tom Jones attending the launch of BBC's The Voice, London.

  • The Voice 2014

    Emma Willis and Marvin Humes attending the launch of BBC's The Voice, London.

  • The Voice 2014

    Kylie Minogue attending the launch of BBC's The Voice, London.

  • The Voice 2014

    Ricky Wilson attending the launch of BBC's The Voice, London.

  • The Voice 2014

    Sir Tom Jones attending the launch of BBC's The Voice, London.

  • The Voice 2014

    Kylie Minogue attending the launch of BBC's The Voice, London.

  • The Voice 2014

    Sir Tom Jones attending the launch of BBC's The Voice, London.

  • The Voice 2014

    Kylie Minogue and will.i.am attending the launch of BBC's The Voice, London.

  • The Voice 2014

    Emma Willis attending the launch of BBC's The Voice, London.

  • The Voice 2014

    (Left to right) will.i.am, Ricky Wilson, Kylie Minogue and Sir Tom Jones attending the launch of BBC's The Voice, London.

  • The Voice 2014

    will.i.am attending the launch of BBC's The Voice, London.

  • The Voice 2014

    will.i.am attending the launch of BBC's The Voice, London.

  • The Voice 2014

    Marvin Humes attending the launch of BBC's The Voice, London.

  • The Voice 2014

    Sir Tom Jones attending the launch of BBC's The Voice, London.

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  • Style Evolution: Kylie Minogue

    <strong>1980</strong> Kylie rocked an 80s perm back in her Charlene from Neighbours days.

  • Style Evolution: Kylie Minogue

    <strong>1989</strong> What a look! The singer performed on Des O'Connor Tonight in a sequin embellished crop top and velvet cycling shorts.

  • Style Evolution: Kylie Minogue

    <strong>1989</strong> Kylie swapped the velvet shorts for some denim cut-offs at a summer roadshow in Exmouth.

  • Style Evolution: Kylie Minogue

    1993 <strong>Purple jeans and a denim waistcoat were all the rage back in 1993.</strong>

  • Style Evolution: Kylie Minogue

    <strong>1994</strong> Is that Kylie with ginger hair? She tried out a rather different look for a charity perfomance in The Fiddler on the Roof. We're not convinced...

  • Style Evolution: Kylie Minogue

    <strong>1999</strong> Kylie stepped out in a floral number for the Ivor Novelli Awards.

  • Style Evolution: Kylie Minogue

    <strong>2000</strong> This is what we love Kylie for; sequins, thigh-high slits and metallic sandals. Kylie took centre stage on the red carpet at the MTV Movie Awards.

  • Style Evolution: Kylie Minogue

    <strong>2001</strong> Kylie popped on a sheer crop top for the Moulin Rouge premiere. Only Kylie would get away with flashing a leopard print bra underneath.

  • Style Evolution: Kylie Minogue

    <strong>2004</strong> Ms. Minogue arrived at the MTV Europe Awards in a delicate Dolce & Gabbana design.

  • Style Evolution: Kylie Minogue

    <strong>2005</strong> Kylie chose a simple LBD for the Elle Style Awards in 2005.

  • Style Evolution: Kylie Minogue

    <strong>2005</strong> No one impresses with their on-stage style like Kylie. She dazzled in a feather embellished design during her Showgirl tour in 2005.

  • Style Evolution: Kylie Minogue

    <strong>2006</strong> Kylie rocked Parisian chic in a cute two-piece suit after a trip the French capital.

  • Style Evolution: Kylie Minogue

    <strong>2007 </strong>Pretty in purple, Kylie made an appearance at the Kylie Minogue Exhibition at London's Victoria & Albert Museum.

  • Style Evolution: Kylie Minogue

    <strong>2007</strong> Kylie opted for her favoured Dolce & Gabbana at the 2007 BAFTAs.

  • Style Evolution: Kylie Minogue

    <strong>2007</strong> With a new blonde crop and a figure-hugging Pucci dress, all eyes were on Kylie in New York City.

  • Style Evolution: Kylie Minogue

    <strong>2007</strong> Once again, Kylie rocked a daring Dolce & Gabbana design, this time at the 13 film premiere in Cannes. If you're going to wear a PVC and lace corset dress, why not complete the look with perspex platforms?!

  • Style Evolution: Kylie Minogue

    <strong>2007</strong> Is that Kylie or Marylin? The singer celebrated 20 years in the music industry at a party in London.

  • Style Evolution: Kylie Minogue

    <strong>2007</strong> Kylie made sure she dressed to impress as she picked up her Music Industry Trust Award in a stunning Dolce & Gabbana gown.

  • Style Evolution: Kylie Minogue

    <strong>2008</strong> She rocked a Scottish inspired gown at a Hollywood and Highland black tie gala in Los Angeles.

  • Style Evolution: Kylie Minogue

    <strong>2008</strong> Surpise, surprise, Kylie opted for a Dolce & Gabbana gown at the Elle Style Awards in 2008.

  • Style Evolution: Kylie Minogue

    <strong>2008 </strong> Kylie embraced Hollywood glamour on at the Brit Awards in 2008. Love the blonde crop too.

  • Style Evolution: Kylie Minogue

    <strong>2008</strong> This outfit shouldn't work, but Kylie pulls off the neon skinny jeans and bagg t-shirt look perfectly.

  • Style Evolution: Kylie Minogue

    <strong>2008</strong> She looked lovely in a star embellished gown after receiving her OBE.

  • Style Evolution: Kylie Minogue

    <strong>2009</strong> The pop princess made a staggering six outfit changes at the 2009 Brit Awards. (She was the host after all). Our favourite look was this Grecian gown by Alexander McQueen.

  • Style Evolution: Kylie Minogue

    <strong>2010</strong> Kylie sported an LBD

  • Style Evolution: Kylie Minogue

    <strong>2010</strong> Kylie flaunted her figure backstage at the Emilio Pucci spring/summer 2011 show in Milan.

  • Style Evolution: Kylie Minogue

    <strong>2010</strong> We love Kylie's street style almost as much as her on-stage looks. We love this fringed jacket and suede boots ensemble.

  • Style Evolution: Kylie Minogue

    <strong>2010</strong> Kylie opted for futuristic over festive at Captial Radios's Jingle Bell Ball.

  • Style Evolution: Kylie Minogue

    <strong>2011</strong> We love this look. Kylie opted for a McQueen LBD and platform ankle boots at the Billboard Music Awards in Las Vegas.

  • Style Evolution: Kylie Minogue

    <strong>2012</strong> Kylie works casual biker chic out and about in London.