'Devil Baby' Prank Scares The Hell Out Of New Yorkers (VIDEO)

15/01/2014 11:13 GMT | Updated 23/01/2014 23:56 GMT

Understandably. Because if we came across this little critter, we think we'd scream our heads off too.

The prank was pulled by New York viral marketing agency Thinkmodo to promote the forthcoming movie 'Devil's Due'.

And put it this way: we think the marketing stunt has worked.

(Via Most Watched Today)