Asking passengers to pay full attention to in-flight safety videos is often a struggle for airlines. So - Air New Zealand has come up with a novel way of getting their jet-setters to tune in before take-off.
Their answer to the problem? Sports Illustrated models.
To celebrate the 50th anniversary of the magazine, Air New Zealand has produced this 'safety in paradise' film starring Chrissy Teigen and co. Yes, they even demonstrate how to wear your seatbelt correctly (over the top of a bikini.)
Watch below for the most memorable in-flight video you'll probably ever see...