'The Valleys' girls are not backward at coming forward, it seems, with a TV campaign enough to distract the average road-user on entry into Wales.
Taking a leaf out of supermodel Eva Herzigova's 'Hello Boys' 1990s Wonderbra campaign, the female stars of the show have donned their own lacy underwear to appear on billboards on main roads leading into Wales.
The double-sided signs feature Natalee Harris, Lateysha Grace and Jenna Jonathan in their underwear.
One side says 'Hello boyos!' and 'Welcome to Wales' while the reverse says 'Drive safely'.
According to Wales Online, the billboard has made its debut today on the A465 on the Welsh border and is to be rolled out at several crossings into Wales later this week.
More pictures here at Wales Online...
There was a bit of a hullabaloo when 'The Valleys' first appeared on our screens, with Plaid Cymru leader Leanne Wood complaining that the show misrepresented her country's communities.
Perhaps this campaign will silence the critics.
'The Valleys' season 3 premieres on Tuesday at 10pm on MTV, with the new series seeing the show's stars taking their club night, Valleywood Nights, on tour around the UK and Ireland.