Viral news site UsVsTh3m has just introduced us to the funniest thing involving PC World since the awkward silence that followed their attempt to get this advert to go viral. Or to sell a single Blackberry Playbook.
To find out the secret, all you have to do is Google 'PC World' like so:
Then you zoom in...
And see what the image really says.
Amazing. Thank you, UsVsTh3m.
We have no idea how this happened by the way - it's either a mistake, a result of a dedicated spoof, or a combination of both. The internet, after all, is a terrible chaotic place.
Either way, at least PC World's customers now know what they're getting themselves into.