When a Hollywood A-lister like Brad Pitt or Matthew McConaughey has a baby, their fans want to get a glimpse of the new arrival as soon as possible, so it's no surprise showbiz mags are tripping over themselves to get their hands on the first pictures.
But you won't believe the eye-watering sums US tabloids splashed out to land exclusive photos of celebrity newborns.
The US tabloid OK! shelled out $2 million for photos of Anna Nicole Smith's baby daughter Danielynn with her father, Daniel Birkhead, after the model's unexpected death shortly after her daughter's birth.
And that is only number five on the list - you won't believe how much money changed hands at number one!
Watch the video above to see the photos that had celebrity magazines flinging millions of dollars at Hollywood's new parents.