The look-between-your-fingers moment happened in the background as a TV interview was being filmed following an Aussie Rules football match.
A child strolls into frame quickly followed by his dad, who picks him up and hoists him onto his shoulder.
At the same time, an off-camera friend unhelpfully tosses the dad a ball to catch and to prove the time-honoured cliché that men can't multi-task, the dad drops his son, who tumbles to the ground.
The video is now on YouTube where it has been viewed more than 350,000 times.
Fortunately, the boy wasn't hurt, but the dad might want to ask his wife for a few tips on how to juggle the kids when he gets home!