Selfie-obsessed Instagram user Triana Lavey dropped just under £9,000 on plastic surgery to ensure her face was picture perfect.
The 38-year-old had a chin implant, nose job, cheek-defining fat grafts and Botox, and now earns between £60,000 and £120,000 a month promoting big-name brands in her selfies.
No, you haven't crossed over into the Twilight Zone, this is actually a legitimate way to make money these days.
Last month Lavey revealed to ABC's evening news programme Nightline she "hated" the way she looked in Facebook and Instagram photographs, with her "weak chin" being her main concern.
After going under the knife to look "more like a supermodel", she said: "I now have the face that I always thought that I had.
"I look like myself, but Photoshopped."
Now, the Californian-based social media fanatic has turned her attention to helping others build online followings and make money through including brands in their Instagram selfies.
So next time you see some semi-famous Instagrammer eating a [insert popular fast food chain here] burger, there's a good chance they're getting paid for it.
"We're living in an exciting time," Lavey said. "The future is now with regards to social media and I couldn't be happier to be a part of it.
"Advertisers and brands are learning very quickly that eyes are turning away from traditional media and are looking towards digital entertainment.
"Our clients are enjoying the shift by making a business out of their social media presence. With the massive following they have acquired, advertisers look to them as the tastemakers of their generation and are willing to pay top dollar for a coveted mention of their product in a video or a single post on Instagram."
However, before you think about getting your nose done so you can earn a bob or two via Instagram, Triana says you don't have to resort to the surgeon's table to take the perfect selfie. Phew! What a relief.
"A good selfie is a fun, organic moment documented in a single photo. I love selfies that capture someone's personality and show us what they were feeling at that exact moment."
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